Good Examples
Yesterday, I attended a mastermind session with Michael DeLon (PaperBackExpert) and his brilliant right-hand-man Caleb DeLon. The discussion turned to inbox management — how to handle all those emails you receive every day. Caleb described how he set up automations (he’s great at that) to organize incoming emails. For example, when he gets emails from…
Ben Settle is one of the people who inspired me to send daily(ish) emails to you and the rest of my online family. And last week, I heard Ben share his wisdom for 2+ hours with Brian Kurtz’s Titans Xcelerator mastermind group. I filled my notebook with 10 pages of notes, and I’m still sorting…
I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
Once upon a time, when I was an inexperienced email marketer, I would fret every opt-out. “They don’t want to receive my emails!? Oh nooooooo!!!!” I’d think. (The horror ) I got over that a long time ago. Now when someone leaves my list, I think… “…My list just got better.” Smaller? Yes. But better, too. …
It’s National Cocktail Day! Rather than have a two-martini breakfast, I spent the morning researching what cocktail marketers have been stirring up. And I came across this: Heartthrob-actor-turned-entrepreneur Ryan Reynolds revealing “The Process” to make Aviation Gin. Reynolds is not a paid spokesman. He co-owns the company. He’s a brilliant marketer. And he knows… Brilliant…
A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released a 6-minute video describing his preparation for the workshop…
Before the pandemic, I attended a workshop called The Hidden Jazz of Teams. It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating. Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters. I loved that workshop…
Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat. In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program. The business owner said, “If I did (purchase it),…
My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…