Good Examples
Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. I’ll let you know when the episode goes live (later this week). For now, a sneak peek… We…
I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University. Members critiqued one another’s works-in-progress. “Bandersnatch” explores how Lewis and Tolkien…
I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…
Maya Angelou once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” She was a civil rights activist and poet — not a marketing consultant. She didn’t say that to help you and me grow our businesses. But take her words…
Soon after I began the shelter-from-home thing back in 2020, a friend invited me to join Clubhouse. It was a new app that allowed people to converse in audio chat rooms. He said it was THE NEXT BIG THING. I didn’t sign up right away. But I kept hearing the Clubhouse BUZZ… ….The usual stuff…
Last week, I toured EPCOT at Walt Disney World with my friend Vance Morris who used to work there and now is the planet’s leading expert on how to “Disnify” your business. As a surprise, Vance invited his pal Dave to share some insider secrets about how Disney World operates today. Dave is a top-dog at Disney.…
I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…
I’ve been helping one of my coaching clients Richard polish a print advertisement for his kitchen and bath remodeling business. Here’s the last line of the ad: “That’s why our average review on Facebook and Google is 4.92 stars out of 5.” You may be wondering… ”Why 4.92?” Here’s why: Because 4.92 is the EXACT…
In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…