Good Examples
Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing. Seems kind of obvious, doesnāt it? Yet so many business people undersell their emails. They put a little form on their site with a headline āJoin our email listā (or…
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When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often Iāll say, āPlease tell me something about you that I wouldnāt know by reading your profileā¦ā and then I share something about myself. I got that idea from Ted Prodromou (America’s Leading LinkedIn…
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Last night, I stayed up late to watch womenās Olympic hockey ā the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. This was Poulinās fourth Olympic gold-medal game. Sheās the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…
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I love it when high-quality people call B.S. on meā¦ ā¦hold me accountableā¦ ā¦get me out of my rutā¦ ā¦share a perspective I hadnāt consideredā¦ ā¦inspire me to implement, not dawdleā¦ ā¦encourage me to be my bestā¦ ā¦and then guide me to be even better. And I love to offer peers all of the above. …
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There’s this bloke down under named Daniel Throssell who fills my inbox with entertaining (and informative) story-powered emails every day. I’d like to tell you about a pair of emails he sent last month… …because they’re so spot on… …and so relevant to anyone who has ever struggled with selling their services. Last month, Daniel…
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A few days ago, I began reading a book called Keep Going by Austin Kleon. On the very first page, Kleon shares a quote from Willie Nelson. The quote keeps rattling around in my brain:Ā “I think I need to keep being creative, not to prove anything but because it makes me happy just to do it……
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Just before the twister hit, Joyce walked out to her pickup truck to roll up the windows. It was November 15, 1988, and the high temperature in Davisville, MO was 70F that day ā 15 degrees above normal. Rain was falling. The wind was beginning to whip. Joyce, her husband Jim, and their daughter Shannon…
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Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale ā at least one per day, sometimes more. I already have the book so I wasnāt shopping. But…
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Hereās a quote that caught my eye. āItās the start that stops most people.ā Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and āgreatest story collector,ā Rob Gilbert. He called it the ā#1 QUOTE OF ALL TIME.ā…
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Over the weekend, I went to one of those big-box stores that camps a āgreeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, āāmornin.ā Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
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