Why Story Power
I heard a speechwriter describe why her boss — the First Lady of the United States — connected so well with audiences. âShe would have things that she’d want to tell the audience,â the speechwriter said. âShe wanted to make sure that she was honoring their stories. She’s always wants to learn about her audiences (âWhat…
Read MoreIn 2017, I jumped from an airplane 15,000 feet above New Zealand⌠…on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…
Read MoreI listened recently to my friend Dan Rubright describe how he created a song. Danâs a great jazz guitarist and composer who appeared on the Songs Out Loud podcast and dissected his tune âPrepare for Departure.â This podcast blew me away — not just because I love great music⌠…but because I love to create⌠…and I help…
Read MoreWhen Instagram was new, I opened an account and thought⌠…now what!? I wasnât into selfies. Instagram marketing wasnât a thing yet. I didnât know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…
Read MoreA few years ago, my friend skipped his high school reunion because he was between jobs. He didnât want to face his classmates while down on his luck. I get it. He dreaded that âwhat are you up to?â conversation. He didnât want to tell his story of dreams deferred. He wanted to be the…
Read MoreHave you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…
Read MoreThereâs a movie I like called The Muse. Albert Brooks plays a screenwriter named Steven Phillips who has lost his âedge.â Everyone says heâs past his prime. So Steven gets a Muse. Not a figurative muse. A literal muse — as in a real-life Greek goddess, a daughter of Zeus. Her name is Sarah Little (Sharon…
Read MoreAfter his book The 4-Hour Workweek became an international bestseller, Tim Ferriss told an interviewer he wanted to name the book The 3-Hour Workweek⌠…But, Ferriss quipped, âMy publisher thought â3-Hour Workweekâ was unrealistic.â Ha! Iâve read the The 4-Hour Workweek a few times. Itâs loaded with valuable lessons. But the most valuable lesson is one not even in the…
Read MoreI had a blast visiting with the great Dr. Pelè on his Profitable Happiness Podcast. In this short clip, Dr. Pelè asks me to “help us understand the power of storytelling…” So that’s what I do. In < 5 minutes, I describe the wrong way and the right way to describe your business when prospecting and…
Read MoreHereâs a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in âThe Magnolia Stateâ until 1966. Another fun fact: A guy named Noah âSoggyâ Sweat (you canât make this stuff up) delivered the most…
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