Why Story Power
Iām about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. Itās about marketing and mindset. Last night, I went with my son, Jake, to a hockey game. Here in St. Louis, we love the St. Louis Blues. The…
Looking for the perfect stocking-stuffer for a loved one who has everything? Hereās an idea: Pickle Lip Balm. Yeah, you heard me right. Pickle Lip Balm is a real thing. You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95. Warning: You may not like…
Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast,Ā The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. Iāll let you know when the episode goes live (later this week). For now, a sneak peekā¦ We…
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last weekā¦ …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. āI would personally advertise it through Google advertisements, PPC. I…
Wowā¦ Sometimes I canāt believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought Iād see if youāre open to hopping on a call. Put…
A small business owner asked me recently if I could help her cure writerās block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, sheād freeze. Sheād stare at that blinking cursor and think, āNow what!?ā She was frustrated. She was confused.…
I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver āOIiā Marmol to manage the club. Heās 35. That makes him the youngest manager in Major League Baseball. Heās younger than a few of the players heāll manage. So, naturally, reporters asked Oli…
Iām not a hating kind of guy. Butā¦ I HATE Facebook. Lots of reasons. But hereās the latestā¦ A few months ago, I set up a Facebook business account so I could run ads to promote Story Power Marketing. I logged in the other day to set up a new user. But I couldnāt manage…
Maya Angelou once said, āPeople will forget what you said. People will forget what you did. But people will never forget how you made them feel.ā She was a civil rights activist and poet — not a marketing consultant. She didnāt say that to help you and me grow our businesses. But take her words…
A few months ago, I met with an employment coach who helps unhappy workers find a job to fit their passions and skills. When they come to her, theyāre scared. Theyāre frustrated. Theyāre anxious. Theyāre unfocused. Theyāre unsure of themselves. She works with clients to TRANSFORM… From scared to courageous. Frustrated to satisfied. Anxious to…