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Ben Franklin Effect

By Tom Ruwitch

When Ben Franklin was a young man, he turned a rival into a fan with a brilliant, counterintuitive move. Ben had co-founded a literary and debate society and served as clerk. When he ran for reelection as clerk, the rival ripped Ben in a long, hateful speech. Rather than counterpunch, Ben asked the hater for…

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Ear Doctor Normalizes Waiting

By Tom Ruwitch

I caught a radio ad recently for an ear doctor who encouraged listeners to get their hearing checked. She said most people will rush to the eye doctor if they have fuzzy vision. But when people notice their hearing get fuzzy, many will put off a checkup. Sometimes they’ll wait for years. Don’t wait, she…

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The #1 Reason Albert Pujols and Your Customers Break Up With You

By Tom Ruwitch

Baseball great Albert Pujols got his 3,000th hit earlier this month.  I’ve rooted all my life for the St. Louis Cardinals. So it broke my heart when Pujols broke up with the Cardinals in 2012 to join the Anaheim Angels. The heartache reminded me of my ninth-grade girlfriend, Susie Wallace. Susie and I had just…

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