Why Story Power
Remember that scene in āThe Wizard of Ozā when Toto pulls back the curtain so Dorothy and her pals discover the āWizard of Ozā is merely a man? Iām thinking about that scene for two reasons: 1) After I send this email, Iām hopping in my car with my wife to follow the gray concrete…
I just released a new on-demand micro-training (12 minutes): The 3 Most Important Storytelling Keys toCaptivate Prospects and Inspire Them to Buy —Without Pitching and Prodding You canĀ watch the whole thingĀ in less time than it takes to down your second cup of coffee. Click the big button below to watch now. And after you watch,…
Soon after I began the shelter-from-home thing back in 2020, a friend invited me to join Clubhouse. It was a new app that allowed people to converse in audio chat rooms. He said it was THE NEXT BIG THING. I didnāt sign up right away. But I kept hearing the Clubhouse BUZZ… ….The usual stuff…
Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, ā90% of the game is half mental.ā OK, maybe Yogi wasnāt as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…
I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the āchirp-chirpā of grasshoppersā¦ …and…
Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…
I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. Heās one of those āPleased to meet you. Will you marry me?ā types. The…
My friend Les Landes shared with me a story about stories. Iād like to share it with you. It comes from the author Neil Gaiman who said: āMy cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…
I crossed paths the other day with a struggling marketer who said, āI’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.ā No need to feel dumb, I thought. Thatās a common question. How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)? Another marketer chimed in…