Why Story Power
Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…
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I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
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I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…
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My friend Les Landes shared with me a story about stories. I’d like to share it with you. It comes from the author Neil Gaiman who said: “My cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…
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I crossed paths the other day with a struggling marketer who said, “I’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.” No need to feel dumb, I thought. That’s a common question. How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)? Another marketer chimed in…
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While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…
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In a recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name “Sugar.” Her friend and fellow author Steve Almond described Strayed’s Sugar columns as “radical empathy.” I can’t get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…
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In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…
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Powerful storytellers embrace and conquer stage fright. Take Darden Smith. He’s a singer-songwriter who has released 15 critically acclaimed albums and performed around the globe — including a concert in February 2019 at the venue I run, (ware)HOUSE Concerts in St. Louis. He’s an author, too, who wrote a book I love called The Habit of…
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I heard a speechwriter describe why her boss — the First Lady of the United States — connected so well with audiences. “She would have things that she’d want to tell the audience,” the speechwriter said. “She wanted to make sure that she was honoring their stories. She’s always wants to learn about her audiences (“What…
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