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The other day I was in a Zoom meeting with a group of prospects when… …I realized I had zoned out — completely. I donāt know for how long I had not been listening. I just knew I was staring at the squirrel in the tree outside my office window. Yep, my gray matter had…
I read something cool this morning. It comes from a book calledĀ Breakthrough Advertising, by Eugene Schwartz. He was one of the great direct response copywriters of the twentieth century. Breakthrough AdvertisingĀ is a Bible for those who want to write copy that works. At the beginning of Chapter Seven, Schwartz writesā¦ ā…Advertising is the literature of…
I was planning to send a different message this morningā¦ …until I read an email from one of my favorite marketing experts Dave Dee (check out his stuff here). He offered a tip that is so good I had to postpone the other email so I could share the idea with you now. Hereās the tip: …
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