Recommended Resources
I used to think Eddie Murphy was fearless. I mean think of him at his peakā¦ He was a badass. A comedy legend. Full of bluster. The coolest cat in town. This guy: Fearful? No way! Then, I saw him on a 2019 episode of Jerry Seinfeldās Comedians in Cars Getting Coffee andā¦ Eddie said…
Dr. PelĆØ aThe Profitable Happinessā¢ Podcast + The Tim Ferriss Show + Downton Abbey The English Game + Taylor Swift
Ted Prodromou Ginger or Mary Ann? + Steve Jobs by Walter Isaacson + Free Photos + Music to Write By + Words to Live By
Happy National Screenwriters Day. (Yeah, thatās a thing). Last night, to get into the holiday spirit, I picked up my copy of āStory – Substance, Structure, Style, and the Principles of Screenwritingā by Robert McKee. Great book — especially if you want to be a screenwriter. Marketers swear by it, tooā¦ …especially ones who understand…
During my down time last week, I read this essay by Ann Patchett, published in the January 2021 issue of Harperās Magazine. Ann Patchett is a writer whose books I like. And sheās a business owner whose bookstore I love. She opened Parnassus Books on the south side of Nashville in 2011ā¦ …because the cityās…
I was browsing through some of my favorite old marketing training discs the other day and came across one by Dave Deeā¦ …whom I still listen to today. Back in 2007 Dave offered some unconventional advice about how to write better emails: Watch Regis Philbin on television, Dave advised. I donāt recall what I thought about…
Roughly once a year, I read Man’s Search for Meaning by Viktor Frankl. Frankl was a Holocaust survivor who later wrote about his experiences as a prisoner at the Auschwitz concentration camp. The book is heavy stuff, yes. But itās also full of huge lessons for business and life. These are strange days. Many call them ādark…
Last week, I shared ā5 things you might not know about meā¦ā on LinkedIn. The post included this picture of meā¦ A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using. āSure, why not?ā I thought. But before…
Legend has it that Ernest Hemingway won a bar bet by writing a story that contained just six words. Hereās the story: āFor sale: baby shoes, never worn.ā That tiny story reveals a giant truth for marketers: Great stories donāt have to be long stories. In fact, one of the greatest marketing stories I know…
I read a definition of āmarketerā yesterday that may be the best Iāve ever seen.It came from Troy Broussard, one of my favorite marketers and a top-notch product developer. He co-created Learnistic, the mobile platform on which I run the Story Power Marketing app. He said a marketer is āa person that creates such a strong…