Recommended Resources
I had a blast visiting with the great Dr. Pelè on his Profitable Happiness Podcast. In this short clip, Dr. Pelè asks me to “help us understand the power of storytelling…” So that’s what I do. In < 5 minutes, I describe the wrong way and the right way to describe your business when prospecting and…
Guy Raz’s How I Built This podcast + Bring Him Back Home (Nelson Mandela) + The 5 Biggest Email Marketing Mistakes That Are Costing You + Prosecuting Evil: The Extraordinary World of Ben Ferencz + Nelson Mandela said
Marketing Lessons from Apple + Jason Bateman and Will Arnett Smartless Podcast + Seth Godin’s Blog + TEDx Talk The Magical Science of Storytelling + Great Advice from Bing Crosby
Tyler Perry Rejects Hate + Daniel Levis “Interviews” John Caples + Carol Burnett Shares Her Favorites + A Call for Calls to Action + Marcus Auerlius on LIfe and Death
Kevin Roose book “Futureproof: 9 Rules for Humans in the Age of Automation” + Emotional Advertising Works Better + Dan Ariely Predictably Irrational
Ken Burns on Earnest Hemingway + Hemingway on How to Become a Great Writer + Natalie Hemby Time-Honored Tradition + Clara Barton on Danger, Fear, and Courage
Apple’s great “Bounce” advertisement + Scott Ginsberg Prolific + Mastering Fear — A Navy Seal’s Guide by Brandon Webb and John David Mann + The Highwomen “Crowded Table” + Cy Young Preaches Patience
Daniel Levis Why Facts Tell and Stories Sell + One Night in Miami + Sara Bareilles: Goodbye Yellowbrick Road + William Shatner
Most Powerful Marketing Advice Nobody Wants to Hear + Fred Miller on Zoom Backgrounds + How One Magic Phrase Can Power-Up Your Business Story + James Taylor: American Standard + Roman Emperor Julius Caesar
John David Mann’s “How to Write Good” + How to Hold Back a River of Lava — Or Not + John Eyres on Goal Setting + The Reckless Electric