Good Examples
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called âHow to Leverage Guest Podcasting to Grow Your Business.â Holy practice-what-you-preach, Batman! Thatâs how itâs done. Land some gigs as a podcast guest. Share…
A group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
I heard this story from a business owner named Chris who lost a little money before making a lot. The story begins with paid advertising and a low-cost product. Chris invested in ads to drive cold leads to a page where he sold a low-cost product. The results: For every $1000 he spent on advertising,…
True story⌠A British guy created a fake restaurant listing on Trip Advisor⌠âŚand got a bunch of friends to post reviews. He soon was the proud owner of the siteâs #1 restaurant in London. He fielded hundreds of calls daily from real people who wanted to reserve a table. That story proves a lot…
For the last few years, Iâve used an application called Notion to record goals, track progress, manage projects and tasks, and store important information. I use a customized version of Notion, designed by August Bradley, as my âLife Operating System.â Yesterday, August ran a training for his clients to present a new version of his system and discuss…
Once upon a time, human beings believed a four-minute mile was impossible. For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organization đ). And then, in May 1954, Roger Bannister did it. Seven weeks later, John Landy…
Have you ever experienced that moment when a prospect tells you, âWow! You really get what Iâm going through?â Maybe they donât say it exactly like that. But you can tell that’s what they’re thinking. Youâve made the connection. They see you as someone who gets them. Someone they can trust. Someone they respect. Someone…
Day 2 of Story Power Stocking Stuffers. Before I share with you today’s gift, “7 Ways to Make Your Marketing More Persuasive,” a story for those reluctant to persuade… A client once told me she didnât want to employ persuasion techniques because she did not âwant to manipulate people.â Thatâs a common concern. Hereâs how…
One of the great business stories of all time is also one of the shortest. The tagline/lesson is a classic: You can pay me now⌠âŚor pay me later. If you watched television in the 70s, you couldnât miss those ads for Fram oil filters. The broken car. The expensive repair. The mechanic saying all…
On Tuesday, I shared a video that revealed how to sell more, with greater confidence and clarity, and without feeling like a pest. A subscriber replied: “I just viewed your video. Do you have any suggestions for specific language to use that makes the ‘promotional stuff’ sound like a genuine, non-pushy invitation?” My answer: Don’t sweat the…