Good Examples
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Princess Buttercup is 59 today… More specifically, Robin Wright, the actress who played the Princess, is celebrating her 59th birthday today. I love the movie The Princess Bride — and I love its lead female. Here’s why… Buttercup is no action hero. She doesn’t swing a sword or storm the castle. She grieves. She struggles. She suffers.…
When I was a kid, I’d travel every year to visit my grandparents who lived just across the Hudson River from Manhattan. My favorite thing to do in Manhattan: Go to the old Madison Square Garden to see Barnum & Bailey’s Circus. P.T. Barnum and his partners launched the circus on this day (March 28)…
I have a new favorite saying. But first, the backstory… On Tuesday, my beloved St. Louis Blues hockey club destroyed the Montreal Canadiens… …and I mean DEEEE-stroyed. Final score 6-1. And it wasn’t even THAT close. The two teams were the hottest in the National Hockey League going into the game so this was supposed…
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
A group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
I heard this story from a business owner named Chris who lost a little money before making a lot. The story begins with paid advertising and a low-cost product. Chris invested in ads to drive cold leads to a page where he sold a low-cost product. The results: For every $1000 he spent on advertising,…
True story… A British guy created a fake restaurant listing on Trip Advisor… …and got a bunch of friends to post reviews. He soon was the proud owner of the site’s #1 restaurant in London. He fielded hundreds of calls daily from real people who wanted to reserve a table. That story proves a lot…
For the last few years, I’ve used an application called Notion to record goals, track progress, manage projects and tasks, and store important information. I use a customized version of Notion, designed by August Bradley, as my “Life Operating System.” Yesterday, August ran a training for his clients to present a new version of his system and discuss…
Once upon a time, human beings believed a four-minute mile was impossible. For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organization 😉). And then, in May 1954, Roger Bannister did it. Seven weeks later, John Landy…