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Conventional Wis-dumb Gets This Wrong About Email Engagement…

By Tom Ruwitch

My fat fingers flubbed my email delivery this weekend.  I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning.  (D’oh!)  Conventional wisdom says Sunday is a…

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How the “Hello Kitty Effect” Can Help you Grow Your Biz

By Tom Ruwitch

Marketing legend Joe Polish has more money than Thurston Howell III, and he carries some of that dough in – get this – his Hello Kitty wallet.  Yeah, I said, “Hello Kitty,” as in this cat… He got the wallet from his pal Dean Jackson who also carries Kitty in his pocket.  On page 144…

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How to Become More Valuable — the Joe Polish Way

By Tom Ruwitch

I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I  it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…

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How to Offer Audiences Content They Can’t Refuse…

By Tom Ruwitch

A story about the making of The Godfather… When Francis Ford Coppola created the film,his first cut was more than 2.5 hours long.  Paramount bean counters demanded he chop it down to under 2 hours.   Audiences wouldn’t sit through a movie longer than 2 hours, they argued. And a longer movie meant fewer screenings per day……

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The Best Way Ever to Do Everything You Want to Do Always

By Tom Ruwitch

I got the “best way” blues.  Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business.  One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.”  Another insisted:…

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Why Uncommon Wins…

By Tom Ruwitch

I read a story yesterday about a nun in Los Angeles who made art from common things. A Wonder bread logo expanded into a screen print about taking communion.  The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God.  The Safeway logo cut in two to create…

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Why I Exercise My Noticing Muscles

By Tom Ruwitch

Great creators notice. Habitually. They open their eyes and ears. They smell and touch. They pay attention.  They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins.  And they draw from what they’ve gathered to create something meaningful. A song. A painting. A story.…

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How Smart Marketers Turn Pain Into (Mutual) Gain

By Tom Ruwitch

It was the worst of times, it was the best of times. A tale of two doctors.  The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t.  I thought I might have a pinched nerve in my shoulder.  “No, you’re wrong,” she said. (She pulled that…

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Shameless Pitch Enclosed. Don’t Miss This…

By Tom Ruwitch

In less than 2 hours, I’m hosting a great event with three marketing masters called: Human v. Machine MarketingWhich Produces More & Better Clients? There’s still time to RSVP and attend the 11 a.m. ET (10 a.m. CT) event. And those who RSVP will get a recording if they can’t attend live.  But you have…

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“Flabbergasting” Marketing Flubs And How to Avoid Them…

By Tom Ruwitch

I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email… …and wondering what I’m going to send you and my other subscriber friends today. Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing…

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