Good Examples
This is the story of how a bottle of foot powder was elected Mayor of a town in Ecuador. I’m not kidding. During the 1967 mayoral election in Picoazà (population 4,000), a foot powder company launched an ad campaign with this slogan: “Vote for any candidate, but if you want well-being and hygiene, vote for…
I recently spent a couple of weeks in New Zealand. Beautiful country. One of the most memorable things I saw there: Signs illustrating the right way to pooh. This is not B.S. These signs were as common as fart jokes in a boys locker room. On the right… a drawing of a person sitting on…
Here’s what McDonald’s CEO Don Thompson said when describing bubblegum-flavored broccoli that the company developed a few years ago: “It wasn’t all that.” Huh!? Put yourself in the shoes of those poor kids who tasted this Frankenstein “food.” Imagine what you might have said if you sampled the stuff. It’s gotta be more (lots more) than, “It wasn’t…
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