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How to Offer Audiences Content They Can’t Refuse…

By Tom Ruwitch

A story about the making of The Godfather… When Francis Ford Coppola created the film,his first cut was more than 2.5 hours long.  Paramount bean counters demanded he chop it down to under 2 hours.   Audiences wouldn’t sit through a movie longer than 2 hours, they argued. And a longer movie meant fewer screenings per day……

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The Best Way Ever to Do Everything You Want to Do Always

By Tom Ruwitch

I got the “best way” blues.  Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business.  One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.”  Another insisted:…

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Why Uncommon Wins…

By Tom Ruwitch

I read a story yesterday about a nun in Los Angeles who made art from common things. A Wonder bread logo expanded into a screen print about taking communion.  The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God.  The Safeway logo cut in two to create…

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Why I Exercise My Noticing Muscles

By Tom Ruwitch

Great creators notice. Habitually. They open their eyes and ears. They smell and touch. They pay attention.  They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins.  And they draw from what they’ve gathered to create something meaningful. A song. A painting. A story.…

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How Smart Marketers Turn Pain Into (Mutual) Gain

By Tom Ruwitch

It was the worst of times, it was the best of times. A tale of two doctors.  The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t.  I thought I might have a pinched nerve in my shoulder.  “No, you’re wrong,” she said. (She pulled that…

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Shameless Pitch Enclosed. Don’t Miss This…

By Tom Ruwitch

In less than 2 hours, I’m hosting a great event with three marketing masters called: Human v. Machine MarketingWhich Produces More & Better Clients? There’s still time to RSVP and attend the 11 a.m. ET (10 a.m. CT) event. And those who RSVP will get a recording if they can’t attend live.  But you have…

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“Flabbergasting” Marketing Flubs And How to Avoid Them…

By Tom Ruwitch

I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email… …and wondering what I’m going to send you and my other subscriber friends today. Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing…

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Guy With a Million Followers Braces for Twitter Meltdown. Lessons For All…

By Tom Ruwitch

Close your eyes and imagine you’ve built your entire social media following on Twitter. Go on, imagine it.  Pretty scary, huh!?  Where will you and your followers be in a few months after the dust settles from the Elon Musk earthquake.  For those not following the news: Elon Musk (the guy who runs Tesla and…

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The Secret to Motivate Prospects to Buy

By Tom Ruwitch

On his 50th birthday, Jack Turk marched into his boss’s office at Microsoft and quit his job as a game writer and project manager. So began his career as a… …party magician.  (Holy Pay Cut, Batman!) Now, instead of getting a regular paycheck from Bill Gates, Jack was clawing for gigs, fighting to earn a…

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You Won’t Profit Unless You Do This…

By Tom Ruwitch

Greetings from Baltimore, MD, USA where Vance Morris is about to kick off his DBOS 2022 Live conference. More on that in a moment. But first, a flashback to last evening when my friend and client Richard Terry and DBOS master of ceremonies Michael DeLon were enjoying Happy Hour at Mother’s Grille. Over crab cakes…

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