Good Examples
I had a rough night. Woke in a panic. Heart pounding. Eyes darting. Jaw clenched. Adrenalin surging. One thought screaming and echoing, through my brain: “My robot is going to replace me!” My friggin’ GPT-powered robot. His name is “B-9(?). And he’s coming for my job! Just a few months ago, I asked B-9(?) how…
I met yesterday with an author who’s frustrated because his new Amazon bestseller isn’t generating business. On his website’s front page: A blurb about the book, an image of the cover, and a link to buy on Amazon. With this approach, a lot has to happen for the book to generate business. A website visitor…
I’ve noticed something interesting about the emails I get from marketing master (and Story Power email subscriber) Dave Dee. They now include this message at the bottom: One more thing… If you found this DEEmail helpful, forward it to a fellow professional or friend who’d appreciate it. It only takes a second. Creating it took…
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Princess Buttercup is 59 today… More specifically, Robin Wright, the actress who played the Princess, is celebrating her 59th birthday today. I love the movie The Princess Bride — and I love its lead female. Here’s why… Buttercup is no action hero. She doesn’t swing a sword or storm the castle. She grieves. She struggles. She suffers.…
When I was a kid, I’d travel every year to visit my grandparents who lived just across the Hudson River from Manhattan. My favorite thing to do in Manhattan: Go to the old Madison Square Garden to see Barnum & Bailey’s Circus. P.T. Barnum and his partners launched the circus on this day (March 28)…
I have a new favorite saying. But first, the backstory… On Tuesday, my beloved St. Louis Blues hockey club destroyed the Montreal Canadiens… …and I mean DEEEE-stroyed. Final score 6-1. And it wasn’t even THAT close. The two teams were the hottest in the National Hockey League going into the game so this was supposed…
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
A group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
I heard this story from a business owner named Chris who lost a little money before making a lot. The story begins with paid advertising and a low-cost product. Chris invested in ads to drive cold leads to a page where he sold a low-cost product. The results: For every $1000 he spent on advertising,…