Good Examples
ChatGPT v5.0 landed yesterday. And the crowd’s going wild. I get it. I’m all-in on AI. I’m even building a suite of AI assistants, called Your AI Noggin, that know my tried-and-true marketing frameworks and will help you implement them. But I also know… You have to show up as HUMAN if you want to stand…
A horror story about social media (this is 100% true): Once upon a time, there was a successful mindset coach named Amanda who relied on Facebook to build a brand, grow her tribe, and run her business… …until May 31 when Facebook suspended her account. No warning. No explanation. No recourse. She’d spent 17 years…
Happy Birthday, Arthur Ashe. Fifty years ago this month, Ashe became the first black player to win the Wimbledon tennis championship. Here’s how he did it: He changed the game. He was known for agressive play, but he was competing against a stronger, harder-hitting rival, Jimmy Connors. So Ashe slowed the game. He hit change-of-pace…
Riddle me this, business builder… What routines have you implemented to remind your followers (list-members, social friends, etc.) that you’re human and you see them as human, too? I’m talking about the HUMAN, PERSONAL TOUCH, not automated, fill-in-the-blanks, techno-merged personalization. Example: When someone orders from John Carlton, his assistant calls them. “Just a quick call to…
I had a rough night. Woke in a panic. Heart pounding. Eyes darting. Jaw clenched. Adrenalin surging. One thought screaming and echoing, through my brain: “My robot is going to replace me!” My friggin’ GPT-powered robot. His name is “B-9(?). And he’s coming for my job! Just a few months ago, I asked B-9(?) how…
I met yesterday with an author who’s frustrated because his new Amazon bestseller isn’t generating business. On his website’s front page: A blurb about the book, an image of the cover, and a link to buy on Amazon. With this approach, a lot has to happen for the book to generate business. A website visitor…
I’ve noticed something interesting about the emails I get from marketing master (and Story Power email subscriber) Dave Dee. They now include this message at the bottom: One more thing… If you found this DEEmail helpful, forward it to a fellow professional or friend who’d appreciate it. It only takes a second. Creating it took…
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Princess Buttercup is 59 today… More specifically, Robin Wright, the actress who played the Princess, is celebrating her 59th birthday today. I love the movie The Princess Bride — and I love its lead female. Here’s why… Buttercup is no action hero. She doesn’t swing a sword or storm the castle. She grieves. She struggles. She suffers.…
When I was a kid, I’d travel every year to visit my grandparents who lived just across the Hudson River from Manhattan. My favorite thing to do in Manhattan: Go to the old Madison Square Garden to see Barnum & Bailey’s Circus. P.T. Barnum and his partners launched the circus on this day (March 28)…