Good Examples
True story: In 2016, KFC introduced ‘Finger Lickin’ Good’ edible nail polish. Two flavors: Hot & Spicy (peppery red) and Original Recipe (beige). Slather it on. Wait for it to dry. Lick your fingers. Yum! Other true stories: Doritos has partnered with a distiller to sell Nacho Cheese flavored liquor (94 proof). You can buy…
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My hometown hockey team fired its coach last night. His name is Craig Berube, and he led the St. Louis Blues to the Stanley Cup Championship in 2019. During that 2019 playoff run, I wrote an email about Berube. To honor and thank him, I dust it off and share it here… š š š…
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Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…
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Earlier this week, I met with a business coach who wants her followers to know it’s OK not to feel OK. My client (let’s call her Emily) planned to write a blog post describing her own emotional ups and downs — how she, too, has times when she feels dejected and doesn’t feel grateful. Quite…
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n 2004, on the eve of his retirement, when he was no longer accepting clients, “America’s best copywriter” began to share his most powerful trade secrets by email. His name was Gary Bencivenga and he called the emails “Marketing Bullets.” I’ve been reading Bencivenga’s Bullets again lately, inspired by Brian Kurtz and his book “Overdeliver.”…
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Pablo Picasso was born on this day (Oct. 25) in 1881. Before he painted like this ā¬ … …Picasso painted like this ā¬ Makes sense that Picasso said: “Learn the rules like a pro so you can break them like an artist.” What’s good for Picasso is good for us marketers. That quote (also attributed…
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Last night, I had the craziest dream. I invented a wi-fi-enabled blender with a vertical video screen built into the side of the container… …so you can watch TikTok videos while making smoothies. Ā Brilliant!Ā …or so I thought… …until I asked my GPT-powered copywriting robot, B-9(?), for his opinion. He said the younger, “tech-savvy” crowd…
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Mini Me did it again. I spent last week in Wyoming, fly fishing with my high school pals. My son, Jake, joined us. And as Mini Me always does, he schooled us. A few years ago, Jake and I went fishing in Colorado. He caught 47 fish. I caught two.Ā Ā (That story and its related business…
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How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
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I didn’t sleep well last night. No big deal. It happens. Now, bleary-eyed and foggy-headed, I sit before my laptop. Some mornings I arrive with a story idea, ready to roll. This morning, like many others, I’m starting from scratch. Just me, a blank screen, and no idea what to write. But I have habits…
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