Good Examples
I can’t stop thinking about Paul Hartunian — the guy who bought scrap wood from the Brooklyn Bridge during its 1983 renovation and sold it in one-inch square slices (with a certificate of authenticity) for $14.95, plus shipping and handling. I close my eyes and imagine a person who bought a piece of the bridge…
Ripped from the headlines… A bankruptcy attorney in Indianapolis is suing Meta because they keep shutting down his Facebook account. The attorney’s name “Mark S. Zuckerburg.” His offense, according to Meta: Impersonating a celebrity and using a false name. The celebrity in question: Mark E. Zuckerberg, Meta’s CEO. What a cluster-Zuck!Ā š “It’s not funny,” said…
Way up yonder, in the big Bat Cave in the sky, Adam West is celebrating his 97th birthday today (September 19). (Here’s to the greatest Caped Crusader of them all!) Fun fact about the 1960s ‘Batman’ series: Its creators intended it to be an hour-long show. But ABC didn’t have any hour-long slots available… …so…
It’s been 115 days since the tornado ripped the roof off my house. And I’m still waiting on my general contractor to finish a quote that my insurance company will approve. That’s too long. I’m fed up. So I’m shopping for a new contractor. I’ve spent the last two weeks interviewing candidates, including a guy…
More marketing magic from Earvin Johnson InĀ yesterday’s email, I told you how Magic Johnson created a business empire by opening movie theaters and Starbucks in inner-city neighborhoods. Today: A story about Johnson and those Starbucks. Like most chain restaurants, Starbucks had a set menu. Muffins, croissants, bagels, yogurt parfaits, and scones — lots and lots…
HBD Earvin Johnson.Ā š š„³ Magic is 66 today (August 14), and that has me thinking about… …multiplexes and Starbuck’s. Yeah, I know. When someone says, “Magic Johnson” most think hoops. I like basketball, and I respect Magic for his great NBA career. But I love great business stories, and Magic’s is one for the ages.…
ChatGPT v5.0 landed yesterday. And the crowd’s going wild. I get it. I’m all-in on AI. I’m even building a suite of AI assistants, calledĀ Your AI Noggin, that know my tried-and-true marketing frameworks and will help you implement them. But I also know… You have to show up as HUMAN if you want to stand…
A horror story about social media (this is 100% true): Once upon a time, there was a successful mindset coach named Amanda who relied on Facebook to build a brand, grow her tribe, and run her business… …until May 31 when Facebook suspended her account. No warning. No explanation. No recourse. She’d spent 17 years…
Happy Birthday, Arthur Ashe. Fifty years ago this month, Ashe became the first black player to win the Wimbledon tennis championship. Here’s how he did it: He changed the game. He was known for agressive play, but he was competing against a stronger, harder-hitting rival, Jimmy Connors. So Ashe slowed the game. He hit change-of-pace…
Riddle me this, business builder… What routines have you implemented to remind your followers (list-members, social friends, etc.) that you’re human and you see them as human, too? I’m talking about the HUMAN, PERSONAL TOUCH, not automated, fill-in-the-blanks, techno-merged personalization. Example: When someone orders from John Carlton, his assistant calls them. “Just a quick call to…