Tom Ruwitch
A few hours before leaving on my family vacation last week, I was running errands around town when this happened… I was in my car, idling in the intersection turn lane, waiting for the left-turn arrow, turning the radio to another station. Not a care in the world… …and then the airbag exploded in my…
Read More
Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized
Read More
Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all. But this time I wasn’t scared. I was inspired. Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. “If I ever go…
Read More
Major League Baseball opening day… …makes me think of Yogi Berra… …and something he once said: “If people don’t want to come to the ballpark, how are you gonna stop them?” Yogi was a Hall-of-Fame catcher for the New York Yankees – not a marketing genius. But those words are loaded with profound marketing wisdom. …
Read More
Here’s a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be. Researchers, posing as customers, visited the store multiple times and asked if they could skip…
Read More
On March 8, Ukrainian President Volodymyr Zelensky appeared on video before the British House of Commons. He delivered a defiant, confident speech that included these words: “We will not give up, and we will not lose. We will fight to the end, at sea, in the air, we will continue fighting for our land, whatever…
Read More
Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination
Read More
In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (“…use “oversize reproductive assemblage” in an email to your audience,” he said). And I rose to the challenge. There’s a big lesson in that email (you can read the archived email for that)… …but there’s…
Read More
It’s not every day that someone triple-dog-dares you… …but that’s exactly what my friend Vance Morris did yesterday. I’ll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if you’re the G…
Read More
I got an eye-roll-inducing email yesterday from a marketer named Stephanie. I signed up for her list a few months ago. So technically, this wasn’t SPAM… …but it sure felt like it. Here’s what it said: Hi there Tom, I wanted to send you a special note, but I don’t have your mailing address 🙂…
Read More