Tom Ruwitch
A Little-Used Strategy to Book More Clients — Without Paying + How to Create a Life You LOVE in 2022 + The Story of Content Will Spark Ideas for Your Biz + Wise Words from Carrie Fisher
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The wonders of technology. My wife, Melissa, and I spent yesterday checking the āFind My Friendsā app on our iPhones, tracking the missing piece in our familyās home-for-the-holidays puzzle Our son Jake hit the road early, with his dog Cooper in tow, to drive from his home in Fort Collins to ours in St. Louis.…
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Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale ā at least one per day, sometimes more. I already have the book so I wasnāt shopping. But…
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How to Answer Sales Objections + The Power of Sacred Time + My Octopus Teacher and the Habit of Noticing + The Power of Dishing Out Compliments + Daniel Pink Says the Future Belongs to Storytellers
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Hereās a quote that caught my eye. āItās the start that stops most people.ā Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and āgreatest story collector,ā Rob Gilbert. He called it the ā#1 QUOTE OF ALL TIME.ā…
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Over the weekend, I went to one of those big-box stores that camps a āgreeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, āāmornin.ā Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
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A System for Scoring + How to Launch a Gifting Program to Wow Prospects and Clients + Why Your Free Consultation Offer Sucks (And How To Fix It!) + An Ode to John Prine + John Prine Wrote and Sang This…
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Thereās an old legend about the great mystery writer John D. McDonald. When he was just getting started, he heard writers donāt get āgoodā until after they write their 10th novel. That seemed like a long road to get to āgoodā¦ā So…he put it in gear and wrote 10 novels in ONE year. In no…
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Bad news for American curling fans. Big laughs for the rest of us. And a great marketing lesson for good measureā¦ Thereās a company in the Netherlands that makes ātoys.ā The kind of toys not suitable for childrenā¦ …or prudes. “Adult” toys. (Wink, wink.) Anyhow, this toy company paid someone to put their logos on…
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Angry Mother-of-Bride Delivers Important Mindset Lesson + James Clear: How to Get 1% Better Every Day + Marketing Legend Reveals 7 Copywriting Sins + #ReadThis #ImproveSocialReach + Gail Sheehy on Growth
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