Tom Ruwitch
How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
Alfred Hitchcock couldn’t have dreamt up this one… …another ripped-from-the-headlines cautionary tale about how NOT to get away with murder: A rapper was arrested in Las Vegas last month after police said he “confessed to the murder in his (song) lyrics.” Kenjuan McDaniel was already a suspect in the shooting death of Randall Wallace in…
Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years since that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…
I got the big news yesterday… …in an email from “Carlos.” My podcast, The Story Power Marketing Show, is doing very well in Apple Podcast rankings. “Position 4 in the category Marketing…” … … … … … … in Tanzania . Eat your hearts out, competing podcasters. I’ve hit the big-time in southest Africa. I’ve scaled podcasting’s Kilimanjaro. …
I’m under the weather today 🤒. So I spent the morning in bed, reading a book I can’t put down. It’s called Read This or Die by Ray Edwards, and it’s this month’s selection for the Mastermind Book Club. I’m feeling better than earlier so I dragged myself out of bed and planned to write an afternoon edition…
In a moment, I’m going to tell you how to get a free copy of my upcoming book. But first… …another sneak peek, this from Chapter 7… I asked ChatGPT recently, “How often should I sell in my emails?” The robot hemmed and hawed a bit before saying, “A common approach is to follow the…
I didn’t sleep well last night. No big deal. It happens. Now, bleary-eyed and foggy-headed, I sit before my laptop. Some mornings I arrive with a story idea, ready to roll. This morning, like many others, I’m starting from scratch. Just me, a blank screen, and no idea what to write. But I have habits…
Podcast (Recommended Listening) Cal Fussman and Sally Jenkins re: Best Takeaways from SportsThe latest episode of Cal Fussman’s Big Questions podcast. He interviews Sally Jenkins, an award-winning sports writer, whose new book, The Right Call, explores the qualities that help top athletes and coaches achieve greatness. Citing greats such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins…
My friend Virginia Muzquiz is a referral marketing master. But when it comes to creating marketing emails, she couldn’t get her mojo working. So she signed up for my Content Marketing Masters program and… …well… …let’s hear Virginia describe it… “Today was the first day I wrote an email for my list and experienced pleasure while I…
Ripped from the headlines… …a cautionary tale about choosing the wrong tool for the job. Police in Orlando Beach arrested a Florida woman named Nichole this month for allegedly killing her roommate, Michael. The cops found Michael dead in his bedroom. Stab wounds galore. They found Nichole at a bar down the street. She was…