Tom Ruwitch
Must Read… A Copywriting Master Says, “Show, Don’t Tell”My friend Jack Turk is a world class copywriter and instructor who dishes out some priceless wisdom in this short LinkedIn post. Must reading for anyone who wants to create great content. Recommended Viewing Your Elusive Creative Genius (Elizabeth Gilbert)This is a great TED talk. Elizabeth Gilbert…
If you’re a coach or consultant and you want to get more clients faster and easier than ever, I’m about to share with you an irresistible offer that expires tonight (Friday) at 11:59 p.m. Pacific time. Here’s the crazy thing: I didn’t even know about this offer until yesterday evening when my friend Virginia Muzquiz…
Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…
Want to watch a marketing master at work? Tune into Better Call Saul… …especially Season 4, Episode 4. That’s the episode when Jimmy (soon to rename himself “Saul”) works at the mobile phone store. Prepaid phone sales are slow. So Jimmy buys some yellow and red window paint and writes in giant lettering: IS THE MAN…
Events 5 Ways to Build Your Email List — Without Paid AdsEvery month, Dean Isaacs and I host a 5in25 Training — five tips in 25 minutes, plus Q&A. This month’s event: When: Thursday, September 21, 3. p.m. ET Where: Live on Zoom What: Dean and I will share 5 tips to reveal: ✓ Simple…
Today is National Online Learning Day… …but, of course, you already knew that… …because EVERYONE looks forward to National Online Learning Day. In honor of the big day and the entire weekend of online learning celebration, I offer you an opportunity to get my most popular online learning product for more than half off. The…
From the banks of the North Platte River in Southern Wyoming Well, don’t I feel stooo-pid? I ran across this brain teaser on social media the other day… What is the number on the parking spot? The guy who posted the puzzler said many grade-schoolers solved it in less than 10 seconds. “Easy-peasy,” I thought.…
How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
Alfred Hitchcock couldn’t have dreamt up this one… …another ripped-from-the-headlines cautionary tale about how NOT to get away with murder: A rapper was arrested in Las Vegas last month after police said he “confessed to the murder in his (song) lyrics.” Kenjuan McDaniel was already a suspect in the shooting death of Randall Wallace in…
Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years since that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…