Tom Ruwitch
Wow! I touched a nerve this week when I asked yāall about list building (hereās the email in case you missed it). So many questions from aspiring list-buildersā¦ ā¦including this one (which was similar to several I received): āWhat can one say that would make someone feel āI must subscribe right away?āā I visited her…
The Halloween candy is here. Melissa stopped by Costco and brought home the treats over the weekend.Ā Three giant bags of KitKats, Reeseās, Rolos, Whoppers, and Heath Bars. 455 pieces of chocolaty goodness per bag. 1,365 pieces totalā¦ ā¦tempting meā¦ ā¦taunting meā¦ ā¦every time I walk past them in the living room. Melissaās words echo…
In a couple of hours, I’ll be a speaker at a live business seminar. The topic: Email list building. As I put the finishing touches on my presentation, I thought, “This is good stuff. Good enough to include in a course.” And so was born my idea to create a short course on lead generation…
Back in the 1980s, copywriting legend Gary Halbert once claimed: āMore people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!ā (Zoinks!) Halbert did not share the āsickening statisticā (his words) to bash The Bible. He was heaping praise on The Enquirer whose writers were, according to Halbert, āamong the best…
Recommended ResourceAttract a Predictable Stream of Quality Clients My friend Virginia Muzquiz may be the best referrer I know. She’s a referral machine — and a great resource for anyone who wants to grow their business through referrals. Last week, Virginia released a The Referral Alchemy Report — a free resource that reveals how to attract a…
Hereās a cautionary tale about LinkedInā¦ ā¦and why you must power-up your profileā¦ ā¦even if you rarely spend time on the platform. Yesterday, I met a guy named Bill whoās trying to ramp up his tutoring business.Ā He struggles to generate leads and land clients. And he described those struggles while sitting on the āhot…
Before he stood out as one of the worldās great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called āOvercoming Writerās Block.ā Turns out the course was a bust. The instructor ādidnāt have a clue how to cure this problem.ā And his classmates turned each dayās class into a whine-and-moan session. Lots…
My new neighbors are making me look bad. They moved in over the summer and immediately began pumping big bucks into their century old house. A new roof. Fresh paint. Landscaping makeover. And thatās just what we can see from the front of their house. Yesterday, as I returned from walking my mutt Moose around…
I’m packing my virtual bags and heading out on the speaking circuit this wee Opportunity #1 (Today): What: Free training Why Storytellers Sell More and Have More Fun Doing It. When: Today, Tuesday, October 11, 2022, 12 p.m. EDT, 11 a.m. CDT. Where:Ā Zoom. ClickĀ hereĀ to register.Ā Hosted by: Marc Mawhinney, founder and chief admin at The Coaching Jungle — the…
Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. Important stuff whether you’re running a multinational corporation or a one-person shop. Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…