Tom Ruwitch

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Marketing Lessons From Horny Man-bats and Two-legged Beavers

By Tom Ruwitch

Imagine pouring your first cup of coffee, grabbing the morning paper, and reading the news: There’s life on the moon.  So it went on this day (August 25) in 1835 for readers of the New York Sun.  In a series of six articles published over one week, the paper reported that English astronomer John Herschel built…

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How Often Should You sell in Emails? The Answer May Surprise You…

By Tom Ruwitch

Got this question from a client the other day: “Tom, how often should I sell in my emails?”  He told me he’d read an article that suggested a 1:4 sales:storytelling ratio – one “sales email” for every four “storytelling emails.”  “Is that the right ratio?” he asked. I hear that question often… …and mama always…

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Why Your Rags-to-riches Story Will Fall Flat

By Tom Ruwitch

Raise your hand if you feel an emotional connection with Amazon because you’re drawn to founder Jeff Bezos’s origin story. (Me neither) Why do I ask?  Because I read yet another article about storytelling in one of those big-time business magazines that dished out rotten advice. The article said… “Online shopping behemoth Amazon is another…

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Monday Mash-Up ~ 2022.08.22

By Tom Ruwitch

Recommended ViewingThis Video Will Help You Turn Content From Boring to Brilliant Mary K. Sloane and I had a great conversation last week on her Inspirational Influencer News show. If you want to know how to harness the power of storytelling to captivate prospects and inspire them to hire you… …this is a great crash place to…

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This Show-must-go-on Story Blew Me Away

By Tom Ruwitch

We’ve all heard the expression, “The show must go on.”  Here’s a “show must go on” story that blew me away. It was a Thursday afternoon last month in St. Louis, MO, USA.  Three days earlier, record-breaking rainfall – 9+ inches in less than 10 hours – flooded the town (I told that story here).  Another…

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Dr. Oz’s Grocery Gaffe — and Why it Matters to Marketers

By Tom Ruwitch

We interrupt this program to bring you breaking news from Pennsylvania… Dr. Mehmet Oz went shopping at the grocery store because – in his words – his wife wants “some vegetables for crudité.” GASP! Dr. Oz said “crudité” (From Webster’s: crudités ~cru·​di·​tés ˌkrü-di-ˈtā  krᵫ-dē-ˈtā : pieces of raw vegetables – such as celery or carrot…

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You’re in This Business — Whether You Know It or Not

By Tom Ruwitch

I spoke the other day with a business owner who said, “I’m too busy serving my clients to spend time marketing my business.” I hear that occasionally. Maybe you’ve thought that yourself.  I responded by citing the great Dan Kennedy who taught me long ago:  All who run a business are in the marketing business. …

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Warning: Funny Stuff Enclosed…

By Tom Ruwitch

My friend Mike walked into his boss’s office last week and said, “I know the economy’s a little shaky right now. But I have three companies after me, and I’ve come to ask for a raise.” He and his boss haggled for a few minutes before agreeing that Mike would get a 5% raise.  As…

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Monday Mash-Up 2022.08.14

By Tom Ruwitch

Recommended ViewingSpeaking with Confidence and Selling with Authority My friend Jane M. Powers is a public speaking master who knows how to sell from stage. I learn valuable business-building strategies and tactics every time I hear her speak and talk to her. Here’s a great interview she did with SalesPOP! — a digital magazine that…

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Why Knowledge Alone Will Get You Nowhere

By Tom Ruwitch

Here’s the sad tale of a trivia master I knew back in college. His name was Noah Lott Doolittle.  When we played the game Trivial Pursuit, Noah always won.  What is the scientific name for a rabbit’s tail? Noah knew. (Scut) Before Hollywood, which New Jersey town was a center for the motion picture industry?…

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