Tom Ruwitch
Yesterday, I was scheduled to have a minor repair on my car. The driver’s side sun visor needed to be replaced because the mirror was cracked. Once upon a time, that would have meant a 20-minute drive to the dealership – over traffic-clogged highways, through a driving rainstorm. I would have stood in line…
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It’s Pablo Picasso’s birthday today (Oct. 25)… …which reminds me of something he said: “Every child is an artist. The problem is how to remain an artist once he grows up.” Chew on that for a while – especially if you’ve ever thought you’re not “creative.” A lot of business people tell me they’re not…
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Recommended TrainingGenerate a Stream of Ideal Prospects Through Referrals When it comes to building your business through referrals, there’s no one better — and no one I trust more — than Virginia Muzquiz. (I don’t promote other people’s stuff often, but I’m promoting Virginia’s.) Today, Virginia kicks off her Referral Alchemy® Bootcamp, and you still…
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Wow! I touched a nerve this week when I asked y’all about list building (here’s the email in case you missed it). So many questions from aspiring list-builders… …including this one (which was similar to several I received): “What can one say that would make someone feel ‘I must subscribe right away?’” I visited her…
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The Halloween candy is here. Melissa stopped by Costco and brought home the treats over the weekend. Three giant bags of KitKats, Reese’s, Rolos, Whoppers, and Heath Bars. 455 pieces of chocolaty goodness per bag. 1,365 pieces total… …tempting me… …taunting me… …every time I walk past them in the living room. Melissa’s words echo…
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In a couple of hours, I’ll be a speaker at a live business seminar. The topic: Email list building. As I put the finishing touches on my presentation, I thought, “This is good stuff. Good enough to include in a course.” And so was born my idea to create a short course on lead generation…
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Back in the 1980s, copywriting legend Gary Halbert once claimed: “More people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!” (Zoinks!) Halbert did not share the “sickening statistic” (his words) to bash The Bible. He was heaping praise on The Enquirer whose writers were, according to Halbert, “among the best…
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Recommended ResourceAttract a Predictable Stream of Quality Clients My friend Virginia Muzquiz may be the best referrer I know. She’s a referral machine — and a great resource for anyone who wants to grow their business through referrals. Last week, Virginia released a The Referral Alchemy Report — a free resource that reveals how to attract a…
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Here’s a cautionary tale about LinkedIn… …and why you must power-up your profile… …even if you rarely spend time on the platform. Yesterday, I met a guy named Bill who’s trying to ramp up his tutoring business. He struggles to generate leads and land clients. And he described those struggles while sitting on the “hot…
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Before he stood out as one of the world’s great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called “Overcoming Writer’s Block.” Turns out the course was a bust. The instructor “didn’t have a clue how to cure this problem.” And his classmates turned each day’s class into a whine-and-moan session. Lots…
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