Tom Ruwitch

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Moon Landing Follow-up re: Event Success or Failure?

By Tom Ruwitch

Last month, I told you about conspiracy theorists who tried to “prove” that the moon landings were a hoax. (Here’s that email.) In that email, I noted that many marketers remind me of the conspiracy theorists. They take a couple of facts and paste them together to create a wacky, inaccurate picture. A few weeks ago, my…

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Great First Date, Didn’t Call

By Tom Ruwitch

When I was younger (and lonelier), I wrote a song called “Unrequited Love.” I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date. No reply. No more dates. Sad story. I’m thinking of writing a similar song…

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Great Cold-Call Email

By Tom Ruwitch

I was planning to send a different email to you today.  …until I checked my inbox this morning and opened one of the best cold-call emails I’ve ever received. I wanted to share it with you because it’s sooooo good and you can learn so much from it. It begins: “Hey Tom, Curious if you’re…

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Email Marketing Works, Man Walked on the Moon and Other Conspiracy Theories

By Tom Ruwitch

When I was a kid, I treasured my poster of Neil Armstrong standing on the moon. I wanted to be an astronaut. Armstrong was my hero. Last week, I saw a picture of Armstrong’s spacesuit. Some guy posted it on Facebook next to a picture of a lunar footprint. The spacesuit boot had no treads.…

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Casual Fridays

By Tom Ruwitch

I was cleaning out some old files and found the “Dress Code Policy” for one of my early jobs. Coat and tie required. No jeans. Closed-top shoes. No sneakers. Etc. Etc. Etc. Blah blah blah. That was 1998. Times have changed. I remember the first time I worked at a place with “Casual Fridays.” It…

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Ben Franklin Effect

By Tom Ruwitch

When Ben Franklin was a young man, he turned a rival into a fan with a brilliant, counterintuitive move. Ben had co-founded a literary and debate society and served as clerk. When he ran for reelection as clerk, the rival ripped Ben in a long, hateful speech. Rather than counterpunch, Ben asked the hater for…

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Frozen in The Cereal Aisle

By Tom Ruwitch

I nearly had a nervous breakdown in Aisle 8 at the grocery store on Sunday. There I stood, in the cereal aisle, reading the shopping list my wife created. Item 15 on the list: “Healthy Cereal.”  I marched up and down the aisle, scanning the shelves.   Should I buy the Kashi or the Kellogg’s? Barbara’s…

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Tim Dean Life Coach

By Tom Ruwitch

When I asked Tim Dean to describe his ideal client for me, his answer blew me away. Tim is a life coach whom I ran into at a networking event. His ideal client: “Parents of a millenial son or daughter who is living at home.” We’ve all heard the old adage about finding a niche…

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Niagara Falls

By Tom Ruwitch

In 1911, Bobby Leach went over Niagara Falls in a barrel. On purpose. He broke a few bones and spent a few months in the hospital. But that was OK with him. He survived… …and then he cashed in on his fame. He wasn’t the first person to survive that fall. A woman named Annie…

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Ear Doctor Normalizes Waiting

By Tom Ruwitch

I caught a radio ad recently for an ear doctor who encouraged listeners to get their hearing checked. She said most people will rush to the eye doctor if they have fuzzy vision. But when people notice their hearing get fuzzy, many will put off a checkup. Sometimes they’ll wait for years. Don’t wait, she…

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