Tom Ruwitch
Melissa, Maddie and I have headed to the country for a few days of escape at our family farm in the Ozark foothills. Just a two-hour drive from Story Power HQ in St. Louis. But it feels 2,000 miles away. The water is ice cold, but our crazy-doodle, Moose, doesn’t mind. He doesn’t like to…
Story Power Stocking Stuffers – Day 4 of 8 This one feels a bit more personal. A few months after launching Story Power Marketing, I spoke at a virtual event hosted by Experts 4 Entrepreneurs in St. Louis. The presentation is called “You Can’t Predict Your Future…But You Can Control It” It’s about journeys. The…
I’m going to spend the day working on my business, not in it. (Thanks, Michael Gerber, for introducing me to that concept in your “E-Myth” books) Year-end planning. Reflecting on what worked and what didn’t in the past year. Looking ahead and forming strategies and plans next year. Part of the process involves identifying the…
Day 2 of Story Power Stocking Stuffers. Before I share with you today’s gift, “7 Ways to Make Your Marketing More Persuasive,” a story for those reluctant to persuade… A client once told me she didnāt want to employ persuasion techniques because she did not āwant to manipulate people.ā Thatās a common concern. Hereās how…
I come bearing gifts Merry Christmas and… Happy Hanukkah. A rare double-header. Today is just the fifth time since 1900 that the first day of Hanukkah and Christmas have fallen on the same date. It last happened on 2005. And it won’t happen again until 2035. So let’s celebrate with some gifts. In the tradition…
Do not — I repeat DO NOT — read this story to a Santa-loving child… …unless you want to be a dream-crushing killjoy like my brother, Mike. Here’s the story… It was Christmas Eve, 1971. Mom, Dad, Mike and I were in Snowmass, Colorado, enjoying a Christmas break ski vacation. After a long day on…
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Hi — I’m soft-launching a new program today with some cool bonuses and discounts (good through Saturday). It’s kind of a greatest hits box-set of everything I know about creating profit-generating content, conquering writer’s block, and using AI effectively to save time and money. If you want to know more, check out thisĀ videoĀ with all the…
Back on this day in 1732, Ben Franklin published the first issue of “Poor Richard’s Almanack.” That’s a hook for an email, I thought. So I summoned my AI-powered robot, B-9(?), offered him a cup of freshly brewed coffee, and asked him for some amusing facts about the Almanack. The robot told me this: “In…
One of the great business stories of all time is also one of the shortest. The tagline/lesson is a classic: You can pay me nowā¦ ā¦or pay me later. If you watched television in the 70s, you couldnāt miss those ads for Fram oil filters. The broken car. The expensive repair. The mechanic saying all…