Tom Ruwitch

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Why Prospects Find You Then Flee — and How to Fix It

By Tom Ruwitch

Here’s a cautionary tale about LinkedIn… …and why you must power-up your profile… …even if you rarely spend time on the platform. Yesterday, I met a guy named Bill who’s trying to ramp up his tutoring business.  He struggles to generate leads and land clients. And he described those struggles while sitting on the “hot…

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How a Legendary Marketer Overcame Writer’s Block

By Tom Ruwitch

Before he stood out as one of the world’s great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called “Overcoming Writer’s Block.” Turns out the course was a bust. The instructor “didn’t have a clue how to cure this problem.” And his classmates turned each day’s class into a whine-and-moan session. Lots…

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I’ve Got a Bad Case of Palace Envy

By Tom Ruwitch

My new neighbors are making me look bad. They moved in over the summer and immediately began pumping big bucks into their century old house.  A new roof. Fresh paint. Landscaping makeover.  And that’s just what we can see from the front of their house.  Yesterday, as I returned from walking my mutt Moose around…

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You’re Invited: 2 Opportunities for Free Story Power

By Tom Ruwitch

I’m packing my virtual bags and heading out on the speaking circuit this wee Opportunity #1 (Today): What: Free training Why Storytellers Sell More and Have More Fun Doing It.  When: Today, Tuesday, October 11, 2022, 12 p.m. EDT, 11 a.m. CDT. Where: Zoom. Click here to register.  Hosted by: Marc Mawhinney, founder and chief admin at The Coaching Jungle — the…

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Monday Mash-Up 2022.10.10

By Tom Ruwitch

Recommended ViewingSeth Godin on the Difference Between a Brand and a Logo “Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand.  Important stuff whether you’re running a multinational corporation or a one-person shop.  Watch the video here. Recommended Viewing / ListeningHow to Create Interactive Experiences…

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You Can Choose to Stand Out. Here’s How…

By Tom Ruwitch

It happened again yesterday. Another expert-in-his-field told me he doesn’t have what it takes to generate creative content and powerful business-building stories.  Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout.  Another man left on the sidelines watching others play…

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How to Gain the Edge in This Wacky, Irrational World

By Tom Ruwitch

Imagine this… You’re at the office supply store about to buy a pen for $25, and you run into ME. Nice guy I am, I tell you I saw the same pen at another office supply store – 15 minutes down the road – for $18.  Do you hop in your car, drive 15 minutes,…

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Ditch The Meet-and-pitch Routine on Social. Here’s Why…

By Tom Ruwitch

A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.”  The quickest, easiest sale ever, right!? Well, here’s the thing… That “out of the blue” client was…

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The Tragic, Cautionary Tale of a Speaker Known as Boring

By Tom Ruwitch

There’s an old legend about an up-and-coming motivational speaker who joined the National Speakers Bureau and hired an agent to book gigs. The speaker’s name: William Boring.  The agent begged the speaker to change his name.  “No one will put you on stage with that name,” the agent said.  Reluctantly, the speaker hired a lawyer,…

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Monday Mash-Up ~ 2022.10.03

By Tom Ruwitch

Recommended ViewingWhat Makes Us Feel Good About Our Work Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace. Recommended Viewing…

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