Tom Ruwitch
I came across an old video of Steve Jobs talking about marketing… …and dishing out high praise for Nike. He said… “One of the greatest jobs of marketing that the universe has ever seen is Nike.” And then he explained: “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something…
I know a business coach who’s great at what she does but struggles to sell it. We’re in a mastermind group together, and during our last meeting she asked how to promote her new program. Ideas flew around the Zoom room — mostly about ways to get new leads. “Try Pinterest,” someone suggested. And then…
I’ve completed another lap around the sun. Time to stick another candle in the cake, make a wish, and blow ’em out. And time to write about Dad. This has become a tradition for me: Tell a story or two about Dad on March 7 — the day I was born (1965) and the day…
Recommended ReadingWhy You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters. Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…
Marketing master Dave Dee sent his list a great email yesterday. With his permission, I share it now… I have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they…
Theodor Seuss Geisel — a.k.a. Dr. Seuss — was born on this day (March 2) in 1904. Happy Dr. Seuss day. A few years back, I wrote a poem, in the style of Dr. Seuss. It’s a true story. Here it is… When I earned a diploma, I got many a gift. A watch. And a camera. Some…
I have a stack of newsletters Dan Kennedy wrote in 2001 – when the economy was “bad” and most business owners were in retreat. In the August 2001 issue, Dan told a story about a business owner who refused to invest in his “Magnetic Marketing” program. The business owner said, “If I did (purchase it),…
My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…
Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…