Tom Ruwitch
Here’s a headline that caught my eye this morning: “Fear is an Outdated Marketing Tactic and What to Do Instead.” The marketing “expert” who wrote it dropped these chestnuts in her article: ‣ “Using the problems that a customer faces and promoting your product or service as the answer to those problems is manipulation…” ‣ “Strategies…
A story pulled from the pages of the “Story Power Profit Pack” (Pointer #30)… Ditch the Tricks In late 2022, I got an email from big-time marketer Ryan Deiss with the subject line “Re: Refund Request.” I opened the email, thinking, “I don’t recall buying anything and requesting a refund. Maybe this is a mistake.…
Dateline: April 1, 1957. The British Broadcasting Corporation’s flagship current affairs show, Panorama, takes the air. The camara pans across a hilly, rural landscape to a flowering tree in the foreground. Bees buzz around the flowers. A dark-haired women snips one of the flowers from the tree, sniffs it, and smiles. The narrator tells us…
Recommended Viewing Fun for Health and Profit I love Catherine Price’s TED talk, “Why Having Fun Is the Secret to a Healthier Life.” Price is a science journalist who says fun is essential for your health and happiness. She proposes a new definition of fun — what she calls “true fun” — and shares easy,…
When I was a kid, I’d travel every year to visit my grandparents who lived just across the Hudson River from Manhattan. My favorite thing to do in Manhattan: Go to the old Madison Square Garden to see Barnum & Bailey’s Circus. P.T. Barnum and his partners launched the circus on this day (March 28)…
I have a new favorite saying. But first, the backstory… On Tuesday, my beloved St. Louis Blues hockey club destroyed the Montreal Canadiens… …and I mean DEEEE-stroyed. Final score 6-1. And it wasn’t even THAT close. The two teams were the hottest in the National Hockey League going into the game so this was supposed…
Remember that old Neil Sedaka song…? 🎶…down dooby doo down down Comma comma, down dooby doo down down Comma comma, down dooby doo down down Breaking up is hard to do 🎶 Tell me about it! Last week, I tried to break up with a software company whose screen capture app I’d used since 2009. Ninety…
If you’ve ever robbed a bank, you know: Waiting is the hardest part. You hand the clerk a note or you wave a gun and say, “Gimme the money.” And then you have to wait and wait and wait and wait… …and wait… …and wait… …and waaaaiiiit. It takes a long time for a nervous…
Recommended Viewing George Foreman Full Address and Q&A | Oxford Union George Foreman passed away last week. He lived a remarkable life. In this long video (1 hour +), recorded in 2016, he shares his story. And what a great story it is… ********** Recommended Reading Seth Godin: The Second Time Through Seth Godin packs…
Remember that scene in Ferris Bueller’s Day Off when the economics teacher drones on and on and on and on about federal economic policy? “Anyone? Anyone?” The teacher (played by Ben Stein) describes post-war efforts to “alleviate the effects of — Anyone? Anyone? —the Great Depression.” He decribes how Congress passed — Anyone? Anyone? — the Hawley…