Tom Ruwitch
Melissa and I have this holiday routine where we buy ourselves something we like and then announce to the other, “You got me such-and-such for Christmas.” So, this year, I’m happy to announce: My dear, sweet, generous wife “got” me an Oura ring for Christmas. It’s one of those “smart” rings, measuring heart rate, respiration, blood oxygen,…
Season 2, Episode 12 of the great Apple TV series Shrinking: Gaby is struggling to act. She knows what she needs to do. But she’s WAY outside her comfort zone. It’s “scary,” she says. Her friend Liz replies: Just do it. And then their friend Aliyah chimes in: “You know, bravery isn’t about not being scared;…
Story Power Stocking Stuffers – Day 8 of 8 Happy New Year! Let’s get 2025 off to a great start with the 8th and final Story Power Stocking Stuffer — the best one yet. Today through Friday, you can join Club Storyville at the lowest price I’ve ever offered. Club Storyville is my exclusive online…
Story Power Stocking Stuffers – Day 7of 8. This is the greatest, most gift-iest gift yet. My biggest and bestest program for $500 off (with coupon code “EARLYBIRD500”)… …plus a pile of bonuses worth more than $2,700. Pass on this at your peril… …or give it a try… …so you can begin 2025 with the…
Story Power Stocking Stuffers – Day 6 of 8. For members of my paid online community, Club Storyville, I regularly break down one of my emails and reveal all strategy and tactics I employed to create it. I call these “The Story Behind the Story.” They’re a great way to learn how to create emails that…
Recommended Reading  Do the Cognitive Shuffle to Sleep Better One of my goals for 2025: Sleep better. A key to better sleep: Fall asleep faster. Here’s a way to do it: “The Cognitive Shuffle.” It’s a new twist on counting sheep. And it’s been working for me since I began doing it earlier this month.…
Melissa, Maddie and I have headed to the country for a few days of escape at our family farm in the Ozark foothills. Just a two-hour drive from Story Power HQ in St. Louis. But it feels 2,000 miles away. The water is ice cold, but our crazy-doodle, Moose, doesn’t mind. He doesn’t like to…
Story Power Stocking Stuffers – Day 4 of 8 This one feels a bit more personal. A few months after launching Story Power Marketing, I spoke at a virtual event hosted by Experts 4 Entrepreneurs in St. Louis. The presentation is called “You Can’t Predict Your Future…But You Can Control It” It’s about journeys. The…
I’m going to spend the day working on my business, not in it. (Thanks, Michael Gerber, for introducing me to that concept in your “E-Myth” books) Year-end planning. Reflecting on what worked and what didn’t in the past year. Looking ahead and forming strategies and plans next year. Part of the process involves identifying the…
Day 2 of Story Power Stocking Stuffers. Before I share with you today’s gift, “7 Ways to Make Your Marketing More Persuasive,” a story for those reluctant to persuade… A client once told me she didn’t want to employ persuasion techniques because she did not “want to manipulate people.” That’s a common concern. Here’s how…