Tom Ruwitch
A very short story about the power of stories: Once upon a time, a business professor at Stanford University asked his students to give one-minute speeches with three statistics and one story. After passing some time following the speeches, the professor quizzed his students on what they heard. Only five percent remembered a single statistic.…
I want to make it as easy as possible for you to reserve your seat for tomorrow’s Mastermind Book Club meeting… …where I’ll be the featured guest author… …discussing my book, Story Power Marketing. Just click the button below, and you’ll automatically save your seat, get the Zoom link, and become a Club member. No admission…
Hereās a question I spotted on Reddit this morning: āWhich social media platform should be first priority for a business to promote their products? For a client with a small business and a limited budget, what is the platform you would recommend and why?ā I hear that question (or ones like it) all the time.…
Recommended Events š”Ā The NEW Way to Make More Money Without Chasing Leads We’re on the verge of a “customer loyalty crisis,” and Vance Morris knows how you can fix this. On Thursday, he’ll host a 47-minute free training to reveal how to cultivate fiercely loyal customers who are willing to pay premium prices. Vance is…
Youāre invited to thisā¦Ā š„³ Next Thursday, the Mastermind Book Club will have a special guest authorā¦ ā¦of a best-selling, must-read business bookā¦ ā¦live in the Zoom room to discuss his work and answer questions. That author isā¦š„… āØ ME āØ The book isā¦ STORY POWER MARKETINGProven Methods to Create Client-Attracting, Profit-Generating ContentāWithout Getting Stuck The…
Quick questions for you (please reply)ā¦ If you could significantly boost your profits, what would that mean for you? What would you do that you currently canāt? What aspirations would you fulfill? How would it transform your life? How would it transform others you serve? Hereās why I askā¦ In yesterdayās email about goal-setting and…
For the last few years, Iāve used an application calledĀ NotionĀ to record goals, track progress, manage projects and tasks, and store important information. I use aĀ customized version of Notion, designed by August Bradley, as my āLife Operating System.ā Yesterday, August ran a training for his clients to present a new version of his system and discuss…
Once upon a time, human beings believed a four-minute mile was impossible. For thousands and thousands and thousands of years, humans ran and raced, and not one achieved the four-minute mile (at least not one measured by an authorized track-and-field organizationĀ š). And then, in May 1954, Roger Bannister did it. Seven weeks later, John Landy…
Recommended Reading š”Ā Like a Wedding Photographer Who Takes Selfies Adam Kreitman, a.k.a. “The Marketing Advocate,” has done it again. If you post on social media, this is a must read. It’s a cautionary tool about how so many business people get “so-shill” wrong. Recommended Tool š§Ā Spark — Smart, Focused. Email. I’ve been using Gmail since…
Before you beat on the AI E-Z Button again, you have to hear this oneā¦ Yesterday, as I was celebrating Word Nerd Day, I grabbed a cup of jo with my AI-powered copywriting robot, B-9(?). I mentioned the holiday and observed, āThere arenāt many holiday names that rhyme.ā In fact, I couldnāt think of any…