Tom Ruwitch
On Mondays, I usually send you “RecomMONDAYtions.” Today, I share just one recommendation — for a book I love and encourage you to read. But first, a story to set the stage for the book… Last night, my hockey-lovin’ heart was broken. Shattered, really. The 7th and deciding game of the first-round NHL playoff series. My…
A quick excerpt from Chapter 4 of my book, Story Power Marketing, to celebrate the big screen’s most amusing life insurance salesman on National Life Insurance Day. I love the scenes in the movie Groundhog Day when Ned Ryerson (Stephen Tobolowsky) pitches insurance to Phil Connors (Bill Murray). “Have you ever heard of single premium life? Because…
Remember that scene in the Shakespeare play when Romeo meets Juliet? I’ll spare you the kissy details other than to say they liked each other. Later that night, Romeo followed up. He snuck back into Juliet’s castle, delivered some high-quality content about “love’s light wings,” and closed the sale, so to speak. But it might…
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Good morning, boys and girls. It’s time for another episode of “Lying Liars and the Spammy Lies They Tell (Cautionary Tales from the Marketing Trenches)” Today’s tale begins two weeks ago when a lying liar named Charles slithered into my spam folder with an email sent that said: “I came across your website and read…
Recommended Reading Two Homeboys and an Egg Timer Ever wonder how much you can accomplish with just a little discipline (and maybe an egg timer)? In this brilliant post, Brian Kurtz shares lessons from two of his mentors — and a kitchen gadget — about focus, accountability, and getting the right things done. It’s a…
I sat in the Zoom room yesterday and thought, “Wow! I’m lucky to be alive. And I’m even luckier to be in the room with these people, hearing these stories.” Keep reading because — lucky you! — we recorded the meeting… …and if you’re a serious student of marketing (meaning you’re serious about discovering ways…
Today’s the day: The meeting of the Mastermind Book Club where we’ll discuss “The Boron Letters” by Gary Halbert. 2:30 p.m. ET. One-click registration here. A true story, ripped from the pages of “The Boron Letters:” Once upon a time, a beer company did a survey to find out which of their products customers preferred. You…
You’re invited to attend tomorrow’s meeting of the Mastermind Book Club where we’ll discuss “The Boron Letters” by Gary Halbert. Thursday, 2:30 p.m. ET. One-click registration here. I’m reading the book for the zillionth time (give or take) and loving it as much as ever. I’m about to share a nugget from Chapter 5 where Halbert…
While serving time in the Boron Federal Prison Camp in 1984, Gary Halbert sent letters to his son Bond with lessons about business and life. Lots of the the letters encouraged Bond to exercize and eat well. I don’t disagree. But that advice doesn’t rock my world. This advice — dispensed in a letter Gary…