Tom Ruwitch

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Deliberate Gratitude

By Tom Ruwitch

A few years ago, I regularly posted “Gratitude Snippets” on Facebook. They were short posts. Expressions of appreciation for people and things…  …a beautiful day…  …a restaurant server who went the extra mile…  …a mail carrier who braved snow and rain to make the delivery…  …a song that brightened my mood…  …a colleague who offered…

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I Love This Billboard…

By Tom Ruwitch

For three years, I never opened my mouth when I smiled. That was from 1978 through 1980.   Those were the  Braces Years, the period when my mouth was full of metal hardware and my parents’ checking account was shrinking.   It’s tough being a 13- to 16-year-old — especially when your pearly whites are covered with stainless…

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Recommended Reading and Big Lessons re: What You Control

By Tom Ruwitch

Roughly once a year, I read  Man’s Search for Meaning by Viktor Frankl.   Frankl was a Holocaust survivor who later wrote about his experiences as a prisoner at the Auschwitz concentration camp.   The book is heavy stuff, yes. But it’s also full of huge lessons for business and life.   These are strange days. Many call them “dark…

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How to Attract Attention – The Jesus Way

By Tom Ruwitch

Here’s a parable about parables…  …with a lesson that can help you attract attention for your marketing messages and inspire people to act.   In the Bible’s Gospel of Luke, someone asks Jesus, “…who is my neighbor?”   Jesus answers with the story of a “certain man” who was traveling from Jerusalem to Jericho and “fell among…

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Henry Ford Was Full of It & Why That Matters For Your Business

By Tom Ruwitch

A couple of days ago, I asked what you think of this Henry Ford quote: “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” A bunch of subscribers told me Ford was a visionary who saw something his prospects did not. One told me: “…Ford wasn’t  concerned or focused with finding out what people wanted. He…

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For People Who Want to Write Better Headlines But Aren’t Sure How…

By Tom Ruwitch

Once upon a time, I tried to cook a batch of paella.   It didn’t go well.   The mussels were chewy. The chicken was dry. The rice was a sticky mess. So frustrating!  I fancy myself a decent cook. But decent doesn’t cut it when you strive to master a complicated dish.   Today, aspiring home chefs can…

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Read This If You Want to Write Copy That Readers Love

By Tom Ruwitch

Short and sweet today.   If you want to write emails that recipients are happy to open…   …that they read from top-to-bottom…   …that inspires them to act…   Read this great article by copywriter Neville Medhora. 

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My Kids Made It Rain… and So Can You

By Tom Ruwitch

It’s raining here in St. Louis, MO, USA…  …which reminds me of the time my twin kiddos summoned a drought-ending thunderstorm with a rain dance.   We were at my inlaw’s farm in central Missouri. It was bone dry for weeks.   But (finally!), we adults could smell and feel the rain coming.   As the wind picked…

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How 1 Pic and 3 Words Transform A Boring Log Into a Romantic Tale

By Tom Ruwitch

My friend Cabanne Howard (a great marketing strategist) sent this picture to me the other day… It’s a closeup of this Duraflame log… Cabanne thinks it’s a great example of story-powered marketing.  And she’s right.   Feeble marketing focuses on features.   Better marketing focuses on benefits.   The best marketing — story-powered marketing — promises  transformations.   A Duraflame log  features sawdust…

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A Tale of Two Posts: One Inspiring, The Other a Yawner

By Tom Ruwitch

Here’s a tale of two blog posts — both covering the same topic: Why your business needs a customer support playbook and how to implement one.   In one corner we have a treatise. Here’s how it starts:   Building and managing a help desk in your organization can either become a triumphant, effective tool or end…

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