Tom Ruwitch

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How a Hotel Discovered the Story to Skyrocket Sales

By Tom Ruwitch

I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells.   This story is not just for bigwigs with hotels on Boardwalk and Park Place.   This applies to YOU and me and anyone else who wants to…  …delight customers…  ….forge stronger relationships…

Dr. Seuss Inspired This…

By Tom Ruwitch

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

Monday Mash-Up ~ Vol. 2, Ep. 7

By Tom Ruwitch

Michael DeLon and Me + The Lost History of Yellowstone + Jane Fonda on Storytelling and Empathy + Free Training to Harness the Magnetic Power of Stories

How Meg Ryan’s Most Famous Scene Can Help You Sell

By Tom Ruwitch

Remember the famous, “I can tell if she’s faking…” scene in When Harry Met Sally?   Harry (Billy Crystal) insists his partners have never…ummm…faked it.   Sally (Meg Ryan) says women fake it all the time.   Harry’s not buying it.   So Sally proves the point by…  …putting down her turkey sandwich and…  …well…  …faking it…  …enthusiastically…  …right there…

Which of These Are You?

By Tom Ruwitch

In yesterday’s Monday Mash-Up, I shared this this article about the director ChloĂ© Zhao.  Her new movie, Nomadland, is getting a lot of Oscar buzz. And she’s getting lots of attention.  Well deserved, I believe.   The article has several great business lessons. Here’s one… Zhao met her husband, cinematographer Joshua James Richards, when they were film students at…

Monday Mash-Up ~ Vol. 2, Ep. 6

By Tom Ruwitch

Let’s Work on Our Connections + Nomadland is a Haunting, Powerful Movie + The Story Behind ChloĂ© Zhao’s Storytelling

How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

How to Make LinkedIn Cold-Callers Flee

By Tom Ruwitch

I get slammed by cold-call LinkedIn connection requests.  They usually start with something like this… “I visited your website and was really impressed…” or  “I read your profile, and we seem to have a lot in common…” or “It looks like you do some great work…”  My favorites are the ones that make it seem…

Monday Mash-Up ~ Vol. 2, Ep. 5

By Tom Ruwitch

Tips for Producing Better Content + Valentine’s Song List + Dr. Pele “Combining Your Business And Passion To Create Profitable Happiness” + Books and Emails by James Clear + A Movie about the Great Quincy Jones + Wise words from James Clear

Would You Pass on a Dollar to Save a Nickel?

By Tom Ruwitch

A business coach called me because she wanted to find a better lead generation service.  She helps clients find connections on LinkedIn and turn those connections into customers.   She’d been using a third-party service that worked well…  TOO well, she said.   One of her clients had to pause the service because it generated more leads…