Tom Ruwitch

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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

Summit Starts Tomorrow. I Speak Friday…

By Tom Ruwitch

Hi — I conducted a group coaching call earlier today, and one of my clients suggested she doesn’t have the “gift” needed to market her business with ease. It’s not a gift we’re born with, I told her. You master marketing and grow your business by learning from the masters. The masters make it look…

Why You Don’t Need a Muse to Master Marketing

By Tom Ruwitch

There’s a movie I like called The Muse. Albert Brooks plays a screenwriter named Steven Phillips who has lost his “edge.” Everyone says he’s past his prime. So Steven gets a Muse. Not a figurative muse. A literal muse — as in a real-life Greek goddess, a daughter of Zeus. Her name is Sarah Little (Sharon…

Monday Mash-Up ~ Vol. 2, Ep. 22

By Tom Ruwitch

Six-Figure Summit: Priceless Presentations and the Price is Right + Theresa Carrington, founder of Ten By Three + Marketoonist Mocks the “Next Big Thing” + Suzanne Somers Answer Big Questions + Happy Flag Day + From Harriet Beecher Stowe

I Met a Remarkable Woman

By Tom Ruwitch

I met a remarkable woman yesterday. Her name is Sarah Walugembe. She lives in Uganda. Her mom left her when she was two months old. Her dad died a few years later. She married when she was 14. She thought marriage was her ticket to a better life. But her husband was a bad man.…

How Do You Get People to Open Your Emails?

By Tom Ruwitch

Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges you’d like me to address in future emails? I got a ton of great feedback and questions, including this one from…

Old Codger Secrets for Marketing Success

By Tom Ruwitch

Over dinner the other night, my pals and I had one of those “back-in-the-day” conversations. Back in the day, we said, people couldn’t stream music on their phones or computers. We had to buy vinyl records (big as a dinner plate) and play them on bulky record players. If you scratched the record (easy to…

Monday Mash-Up ~ Vol. 2, Ep. 21

By Tom Ruwitch

Six-Figure Summit: Priceless Presentations and the Price is Right + Affordable Microphones for Better Audio + Fallingwater, Frank Lloyd Wright’s Masterwork + Want More Customers? Solve Their Problems + From Frank Lloyd Wright

Never Say “Sorry” For This…

By Tom Ruwitch

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…

I Fought The Law And The Law Lost

By Tom Ruwitch

Happy National Speak in Sentences Day. Party on! Oops. “Party on” is not a complete sentence! My bad. Oops, I did it again. LOL! Darn it! I meant, “I am now laughing out loud.” That’s better, at least according to the “Speak In Sentences” police. I hear from them occasionally. “Your emails and blog posts…