Tom Ruwitch
Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus… …with items named after office supplies. You can order a āBasic Steel Staplerā (actually a Fortune Burger). Throw in a side of āBraided HDMI Cableā (Classic Fries). Want parmesan on those fries? Then order the āUSB Wired…
You’re Invited… I’m hosting a free, online training on Thursday. How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can Get More Clients Quickly and Easily I dug an old pair of shoes out of the attic and shot a new video to tell you all about it. …
Most Powerful Marketing Advice Nobody Wants to Hear + Fred Miller on Zoom Backgrounds + How One Magic Phrase Can Power-Up Your Business Story + James Taylor: American Standard + Roman Emperor Julius Caesar
This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies. I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…
Steve Jobs introduced the iPhone during his keynote address at the Macworld conference in San Francisco, January 2007. Standing on stage, in his bluejeans and that black, mock turtleneck, Jobs whipped the crowd into a frenzy by confirming the Apple phone was here. And then it was time to reveal it. Three minutes into the…
John David Mann’s “How to Write Good” + How to Hold Back a River of Lava — Or Not + John Eyres on Goal Setting + The Reckless Electric
I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad. His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a…
I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells. This story is not just for bigwigs with hotels on Boardwalk and Park Place. This applies to YOU and me and anyone else who wants to… …delight customersā¦ ….forge stronger relationships…
Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss. In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma, I got many a gift. A watch. And a…
Michael DeLon and Me + The Lost History of Yellowstone + Jane Fonda on Storytelling and Empathy + Free Training to Harness the Magnetic Power of Stories