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How Business is Like Skydiving…

By Tom Ruwitch

In 2017, I jumped from an airplane 15,000 feet above New Zealandā€¦ …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…

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Why Great Creators Noodle, Doodle, and Jot

By Tom Ruwitch

I listened recently to my friend Dan Rubright describe how he created a song. Danā€™s a great jazz guitarist and composer who appeared on the Songs Out Loud podcast and dissected his tune ā€œPrepare for Departure.ā€ This podcast blew me away — not just because I love great musicā€¦ …but because I love to createā€¦ …and I help…

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How I Developed The Habit of Noticing

By Tom Ruwitch

When Instagram was new, I opened an account and thoughtā€¦ …now what!? I wasnā€™t into selfies. Instagram marketing wasnā€™t a thing yet. I didnā€™t know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…

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Why This Letter Generated More Than $2 Billion in Sales…

By Tom Ruwitch

A few years ago, my friend skipped his high school reunion because he was between jobs. He didnā€™t want to face his classmates while down on his luck. I get it. He dreaded that ā€œwhat are you up to?ā€ conversation. He didnā€™t want to tell his story of dreams deferred. He wanted to be the…

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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

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Why You Don’t Need a Muse to Master Marketing

By Tom Ruwitch

Thereā€™s a movie I like called The Muse. Albert Brooks plays a screenwriter named Steven Phillips who has lost his ā€œedge.ā€ Everyone says heā€™s past his prime. So Steven gets a Muse. Not a figurative muse. A literal muse — as in a real-life Greek goddess, a daughter of Zeus. Her name is Sarah Little (Sharon…

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How Tim Ferriss Named “The 4-Hour Workweek”

By Tom Ruwitch

After his bookĀ The 4-Hour WorkweekĀ became an international bestseller, Tim Ferriss told an interviewer he wanted to name the bookĀ The 3-Hour Workweekā€¦ …But, Ferriss quipped, ā€œMy publisher thought ā€˜3-Hour Workweekā€™ was unrealistic.ā€ Ha! Iā€™ve read the The 4-Hour Workweek a few times. Itā€™s loaded with valuable lessons. But the most valuable lesson is one not even in the…

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Video: The Key to Powerful, Business-building Storytelling

By Tom Ruwitch

I had a blast visiting with the great Dr. PelĆØ on hisĀ Profitable Happiness Podcast. In this short clip, Dr. PelĆØ asks me to “help us understand the power of storytelling…” So that’s what I do. In < 5 minutes, I describe the wrong way and the right way to describe your business when prospecting and…

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Priceless Marketing Lessons From Soggy Sweat

By Tom Ruwitch

Hereā€™s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in ā€œThe Magnolia Stateā€ until 1966. Another fun fact: A guy named Noah ā€œSoggyā€ Sweat (you canā€™t make this stuff up) delivered the most…

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Why do Prospects Hire You?

By Tom Ruwitch

Before he became a famous and wealthy editor of Ladiesā€™ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, ā€œDonā€™t they look…

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