Productivity
I got an email this morning from marketing master Dave Dee who needed to get something off his chest. One of his clients “doesn’t see the value in building a list of prospects who need his service and doesn’t have a follow-up system to turn those leads into appointments and clients.” The result: The client is struggling…
May I vent for a moment? I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…” … Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.…
I work with an attorney who attracts prospects with webinars and converts them to clients with complimentary consultations. Good strategy. But there’s one problem: Her calendar is filled with tire-kickers who ask her for piles of free advice, discounted services, and other profit-crushing gifts. The solution: Weed out the tire-kickers before they book a consultation.…
It snowed here in St. Louis on Friday. By Saturday morning, the melt was on. Melissa opened the front door to go for a walk. She began to step on the door mat, but stopped… …because she saw this… “Snowy Symmetry” she called it when she texted the photo to me. That diagonal line near…
If I had a Shekel for every time someone said, “it’s too hard to do…” when I suggested they create a lead magnet to attract qualified prospects… …I’d have a giant piggy bank full of Shekels! I get it. Seems like you have to work your tail off to create a lead magnet, promote it,…
This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?” My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to…
When it comes to your business in 2024… What’s your #1 New Year’s resolution? Please reply to this email and let me know. I may have some thoughts or resources to help you. My primary resolution? Delegate and automate so I can work less and earn more. Long ago, I thought delegation would increase costs.…
I didn’t expect this… I can’t stop thinking about the exhibit I saw the other day at the St. Louis Art Museum… The Culture: Hip Hop and Contemporary Art in the 21st Century. I mentioned it in yesterday’s email, and I shared the description for the exhibition’s section on Brand. This is the thing playing over and…
Love it. Hate it. When it comes to Tesla and its new Cybertruck, there seems to be no in-between. Jay Leno loves the Cybertruck. A few days ago, he featured it on his show “Jay Leno’s Garage.” Tesla’s Head of Design, Franz von Holzhausen, joined Leno on the show. They discussed the love/hate dynamic. Leno:…
My client Joe asked me to help him transform his website from prospect-repelling to client-attracting. I offered several suggestions, including, “Put some testimonials on the front page.” “I don’t have any testimonials,” he said. “I bet you do,” I replied… …and then I trotted out the tale of my summer fling, Kathy. I was 19,…