Productivity
This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?” My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to…
When it comes to your business in 2024… What’s your #1 New Year’s resolution? Please reply to this email and let me know. I may have some thoughts or resources to help you. My primary resolution? Delegate and automate so I can work less and earn more. Long ago, I thought delegation would increase costs.…
I didn’t expect this… I can’t stop thinking about the exhibit I saw the other day at the St. Louis Art Museum… The Culture: Hip Hop and Contemporary Art in the 21st Century. I mentioned it in yesterday’s email, and I shared the description for the exhibition’s section on Brand. This is the thing playing over and…
Love it. Hate it. When it comes to Tesla and its new Cybertruck, there seems to be no in-between. Jay Leno loves the Cybertruck. A few days ago, he featured it on his show “Jay Leno’s Garage.” Tesla’s Head of Design, Franz von Holzhausen, joined Leno on the show. They discussed the love/hate dynamic. Leno:…
My client Joe asked me to help him transform his website from prospect-repelling to client-attracting. I offered several suggestions, including, “Put some testimonials on the front page.” “I don’t have any testimonials,” he said. “I bet you do,” I replied… …and then I trotted out the tale of my summer fling, Kathy. I was 19,…
Yesterday, I shared a cautionary tale about list-building raffles and how they fill your CRM with lousy leads. An agreeable reader replied with this: “The people signing up for our raffle were the exact opposite of the people we wanted.” (So far, so good. But then this…) “Now we don’t do anything. A lot of…
A few months back, I met a business coach who asked for my help with email marketing. She wanted help, especially, with the follow-up emails for new followers. She said she “really struggles” with this. She shared a few of the follow-up emails she now sends, and I gave her some free advice. Then I…
In a moment, I’m going to tell you how to get a free copy of my upcoming book. But first… …another sneak peek, this from Chapter 7… I asked ChatGPT recently, “How often should I sell in my emails?” The robot hemmed and hawed a bit before saying, “A common approach is to follow the…
I crossed paths this morning with a coach who struggles to turn prospects into clients. Over the past month, she struck out seven times in a row with prospects who met with her (four) or talked with her (three). Her take? “Society” doesn’t understand what coaches do or, worse yet, there are “social prejudices” against…
I stumbled upon a content marketing cage fight this morning. In one corner, the “brand awareness” marketers. In the other corner, the “bottom line marketers.” It went like this… A frustrated marketing assistant posted on a discussion board about his TikTok efforts. He’s grown his company’s TikTok followers from 1,831 to 2,047, but his bosses…