Productivity
The following question landed in my inbox recently from a business owner who’s struggling to turn his book into clients: *** “Hey Tom — How do I get the names and emails of people who buy my book on Amazon? I’ve made a few sales. But I don’t know who the buyers are.” *** Short…
Yesterday, Melissa and I kicked off the new year with a visit to the Saint Louis Art Museum and the exhibit “Anselm Kiefer – Becoming the Sea.” As we entered the exhibit, a museum employee asked us for our zip code and then dutifully recorded it when we told her. The museum tracks where its…
I saw a great question this morning on Reddit: “One marketing tactic you believed in earlier but completely stopped using?” The most common answer: Chasing vanity metrics on social media. Said one Redditor: “I used to obsess over likes, follower counts, all that shiny stuff. It felt like progress, you know? But then I realizedā¦…
Ripped from the headlines on this day (September 16) in 1931: A blimp tried, but failed, to dock at the top of the Empire State Building. When they opened the skyscraper in May 1931, planners imagined the Empire State Building would be a station for blimps. Tie the airship to the top. Drop a gangplank…
What happens when a new lead signs up for your email list or your lead magnet? Here’s what happened when I signed up for a marketing consultant’s list yesterday. Nothing! Well… actually… something happened… Under the form I filled out, this message appeared: “You have successfully submitted the form.” Then… nothing. No thank you page. No follow-up…
Earlier this month, I felt overwhelmed and stuck. The to-do list felt infinite. I had a webinar to launch. I was rebuilding my online communities. Onboarding several new clients. And, as if that wasn’t enough, I’m still dealing with contractors and insurance adjusters so I can rebuild my house after it was pummeled by the…
I got a cold-call voicemail yesterday from “Dina” who pitched “a health and wellness lunch-and-learn event” for my staff and employees. The focus: “On health and wellness…which is a very informative and educational event.” No thanks, Dina. But your call got me thinking about how businesses pitch their “informative and educational” content… …and why they…
Hereās the sad, true tale of a business owner who lost millions of dollars because he didnāt build an email list. He wanted to sell his software business, and he hired my friend Mark to broker the deal. Mark found an eager prospect who loved everything about the business and was eager to buy it…
I’ve had things go wrong during live presentations. But I’ve never had a client die. So imagine my horror when a blood-thirsty mob went after my client Lynn as she dished out some know-how during my online roundtable last night. Lynn was listing all she does to turn webinar registrants into clients. Long list: And…
I used to work with a guy who bragged about his email open rates and social media likes… …but struggled to grow his business. While his business flirted with failure, he celebrated āsuccessā based on vanity metrics. Email opens and social engagement are swell. They make us feel good. Each open and like strokes our…