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Do Not Read This If You Dislike “Bad Grammar”

By Tom Ruwitch

Funny story I heard from Laura Belgray…. (She’s an email marketing master who writes copy oozing with personality.) In her email this morning, Laura told us about her run-in with a grammar cop.  Officer Grammar Grump is a lawyer who objected to a phrase in Laura’s previous email. Laura’s offending phrase: “Looking forward to seeing…

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My Ancestor’s Incredible Journey and How it Instructs Yours…

By Tom Ruwitch

My great-great grandfather Joseph Ruwitch was born in 1852 in a place known today as Ukraine. Back then it was part of Russia – an area called the Pale of Settlement.  It was a massive place created by Tzar Catherine the Great. It was a place the government set aside for Jews… …a place to…

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Top Gun Marketing Tips – How to Pilot Your Business to Soaring Success

By Tom Ruwitch

“It’s not the plane…It’s the pilot.” So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick.  I saw it over the weekend, and I liked it.  That quote about planes and pilots keeps knocking around in my noggin. Maybe it’s because I’ve seen so many business people get it backwards.  They…

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The Greatest News Ever

By Tom Ruwitch

Hello and welcome. We’ve introduced new security protocols here at Story Power Marketing. So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan. And by “simple,” I mean: “Isn’t it amazing how SIMPLE it is to turn a perfectly calm human…

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How to Make Your Content More Readable

By Tom Ruwitch

Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…

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The Surprisingly Simple Way to Build Your Email List

By Tom Ruwitch

How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting.  He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards.  My answer: Just ask. …

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Why Your “Why” May Miss The Mark — And What You Can do About It

By Tom Ruwitch

I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called “B.S.” on Simon Sinek’s “start with why.” I received lots of replies from subscribers who agreed. No one defended Sinek. Sinek’s big idea from his 2010 TED talk, “People don’t buy what you do; they buy why you do it.”  That…

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Do Toddlers Write Better Emails? You may be Surprised…

By Tom Ruwitch

Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: “Want your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…

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Today’s Email From Me

By Tom Ruwitch

Quick question:  Why did you open this email?  Really, it’s not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait).  … … … So…back to the question at hand… Why’d you open the email?  It couldn’t have been the…

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How to Rise Above The Dime-a-dozen

By Tom Ruwitch

I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him.  “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave.  I hear the same from some coaches, consultants, and…

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