Good Examples
Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale ā at least one per day, sometimes more. I already have the book so I wasnāt shopping. But…
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Hereās a quote that caught my eye. āItās the start that stops most people.ā Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and āgreatest story collector,ā Rob Gilbert. He called it the ā#1 QUOTE OF ALL TIME.ā…
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Over the weekend, I went to one of those big-box stores that camps a āgreeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, āāmornin.ā Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
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Thereās an old legend about the great mystery writer John D. McDonald. When he was just getting started, he heard writers donāt get āgoodā until after they write their 10th novel. That seemed like a long road to get to āgoodā¦ā So…he put it in gear and wrote 10 novels in ONE year. In no…
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Last month, I sawĀ Richard ThompsonĀ at the Sheldon Concert Hall in St. Louis. Heās one of my favorites. A great singer and songwriter and — maybe — the best guitarist Iāve ever heard. During the concert, I turned to my friend John and said: āClose your eyes and listen. It sounds like he has a separate…
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Iām about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. Itās about marketing and mindset. Last night, I went with my son, Jake, to a hockey game. Here in St. Louis, we love the St. Louis Blues. The…
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Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast,Ā The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. Iāll let you know when the episode goes live (later this week). For now, a sneak peekā¦ We…
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I just started reading a book called āBandersnatch.ā Itās about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University. Members critiqued one anotherās works-in-progress. āBandersnatchā explores how Lewis and Tolkien…
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I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver āOIiā Marmol to manage the club. Heās 35. That makes him the youngest manager in Major League Baseball. Heās younger than a few of the players heāll manage. So, naturally, reporters asked Oli…
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Maya Angelou once said, āPeople will forget what you said. People will forget what you did. But people will never forget how you made them feel.ā She was a civil rights activist and poet — not a marketing consultant. She didnāt say that to help you and me grow our businesses. But take her words…
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