Tom Ruwitch

In case you missed it… ⬇️ ⬇️ ⬇️ I’m hosting a free training THIS EVENING at 8 p.m. EST called “The Tech-to-Profit Formula” (The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech) As the countdown nears 00:00:00:00… …I’ve heard from a few people who…

Fun fact about me: I invested more than $50,000 last year in coaching and mastermind groups to elevate my business and me. And the coaches and mastermind leaders I work with all say they invest similar amounts (or more) to elevate their game. Why tell you this now? Because today is the day (in 1676)…

It’s Super Bowl week… …which means it’s time for a story fueled by football metaphors. 🏈 A few months ago, during a meeting of my Content Transformation Academy, I asked members if they had content projects stalled on the 5-yard line. Projects nearly finished but not pushed across the goal line. Everyone in the room raised…

If this marketing thing doesn’t work out for me, I know what I can do when I grow up. I can be a… …Villain-for-Hire! I got the idea from a guy in Malaysia named Shazali Sulaiman who launched his villain-for-hire biz earlier this month. It works like this. You pay Shazali $22 (weekdays) or $33…

I’ve been in the marketing business for about a quarter-century… …and have witnessed a thing or 10 along the way. For 19 years, I ran an email marketing software company and agency. I witnessed this: Many business leaders struggle to craft MESSAGES that click with their market, attract quality leads, and generate sales. I founded…

Yesterday in the Content Transformation Academy, VIP members and I discussed the marketing power of winner-loser stories. A simple, proven story formula: One winner. One loser. One valuable lesson. David and Goliath (Intelligence and strategy can defeat brute force). The Tortoise and The Hare (slow and steady wins the race). Harry Potter and Voldemort (choose…

Wow! What a morning. I rolled out of bed. Woke up my crazy-doodle, Moose. And strolled with him into the kitchen. There sat “B-9(?),” my GPT-powered robot, sitting at the kitchen table, sipping on his double espresso, brooding. Here’s the conversation that followed: Me: Good morning, B-9(?)” What’s wrong? B-9(?): Just another day in paradise……