Tom Ruwitch
Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…
Read More
How to Answer Sales Objections + The Power of Sacred Time + My Octopus Teacher and the Habit of Noticing + The Power of Dishing Out Compliments + Daniel Pink Says the Future Belongs to Storytellers
Read More
Here’s a quote that caught my eye. “It’s the start that stops most people.” Michael Senoff, who interviews marketing experts and then sells the recordings, shared that one in an email earlier this week. He attributed it to his mentor and “greatest story collector,” Rob Gilbert. He called it the “#1 QUOTE OF ALL TIME.”…
Read More
Over the weekend, I went to one of those big-box stores that camps a “greeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, “‘mornin.” Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
Read More
A System for Scoring + How to Launch a Gifting Program to Wow Prospects and Clients + Why Your Free Consultation Offer Sucks (And How To Fix It!) + An Ode to John Prine + John Prine Wrote and Sang This…
Read More
There’s an old legend about the great mystery writer John D. McDonald. When he was just getting started, he heard writers don’t get “good” until after they write their 10th novel. That seemed like a long road to get to “good…” So…he put it in gear and wrote 10 novels in ONE year. In no…
Read More
Bad news for American curling fans. Big laughs for the rest of us. And a great marketing lesson for good measure… There’s a company in the Netherlands that makes “toys.” The kind of toys not suitable for children… …or prudes. “Adult” toys. (Wink, wink.) Anyhow, this toy company paid someone to put their logos on…
Read More
Angry Mother-of-Bride Delivers Important Mindset Lesson + James Clear: How to Get 1% Better Every Day + Marketing Legend Reveals 7 Copywriting Sins + #ReadThis #ImproveSocialReach + Gail Sheehy on Growth
Read More
Last month, I saw Richard Thompson at the Sheldon Concert Hall in St. Louis. He’s one of my favorites. A great singer and songwriter and — maybe — the best guitarist I’ve ever heard. During the concert, I turned to my friend John and said: “Close your eyes and listen. It sounds like he has a separate…
Read More
Ryan Deiss is one of the most intelligent and successful digital marketing strategists in the galaxy… …and now I’m going to rip him. After you read the story, let me know what you think. I’m interested to hear your thoughts. The story began yesterday morning when Ryan sent me one of those Cyber Monday promotions…
Read More