Tom Ruwitch
I heard about a restaurant in New Yorkā¦ …with a stuffed fish on the wallā¦ …above a plaque that said… āTake a tip from me — I wouldnāt be here if I had kept my mouth shut!ā Thereās truth in that fish story. A good business fable. Donāt talk at your prospects. Shut your mouth…
Short and sweet today. Just a quick question for youā¦ What nagging marketing and sales challenge is holding you back? Please share with me whatās on your mind. Whatās causing frustration, confusion, or anxiety as you try to grow your business? If you submit a question/concern, Iāll answer you directlyā¦ …and my answer wonāt be…
Long before Apple and Android turned phones into pocket-sized computers, Palm dominated the mobile device market. The simple, compact PalmPilot handled four functions: calendars, contacts, memos, and tasks. Jeff Hawkins, the product team leader, carried in his pocket a PalmPilot-sized block of wood. When other team members suggested new functions beyond the core four, Hawkins…
I read some marketing advice last week that was SO bad I had to share it with youā¦ …so you can add it to the top of your āDo Not Do This!ā list. It came from a so-called marketing āexpertā in one of those fancy-shmancy magazines for entrepreneurs. The article contained dos and donāts for…
A few months ago, my wife and I woke to a loud āthud.ā She thought the sound came from inside the houseā¦ …and, for her, that meant trouble. āWhat was that!?ā she asked, sounding a little frantic. We live in the city and crime is a thing so I donāt blame her for worrying. I…
I gotta hand it to President Donald J. Trump. Love him or hate him, El Presidente just did many of us a favor. He shut up the āTikTok-is-the-Next-Big-Marketing-Thingā crowd. (Search for ātiktok marketing next big thing,ā and youāll find them). On Friday, he issued an executive order banning TikTok in the USA, effective next month. …
Legend has it that Ernest Hemingway won a bar bet by writing a story that contained just six words. Hereās the story: āFor sale: baby shoes, never worn.ā That tiny story reveals a giant truth for marketers: Great stories donāt have to be long stories. In fact, one of the greatest marketing stories I know…
When I was a kid, I remember my relatives talking about some Great Aunt Iād never met. They called her an āOld Maid.ā I had no idea what they were talking about, but I could tell they considered it an insult. Years later, I learned the meaning: A woman who has — gasp! — never…
I read a definition of āmarketerā yesterday that may be the best Iāve ever seen.It came from Troy Broussard, one of my favorite marketers and a top-notch product developer. He co-created Learnistic, the mobile platform on which I run the Story Power Marketing app. He said a marketer is āa person that creates such a strong…
The other day I was in a Zoom meeting with a group of prospects when… …I realized I had zoned out — completely. I donāt know for how long I had not been listening. I just knew I was staring at the squirrel in the tree outside my office window. Yep, my gray matter had…