Tom Ruwitch
Apple’s great “Bounce” advertisement + Scott Ginsberg Prolific + Mastering Fear — A Navy Seal’s Guide by Brandon Webb and John David Mann + The Highwomen “Crowded Table” + Cy Young Preaches Patience
In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love: Great visual storytelling. Great special effects. But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better: When Apple released this ad in 2019, I showed the ad…
In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.” That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter. Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a…
Daniel Levis Why Facts Tell and Stories Sell + One Night in Miami + Sara Bareilles: Goodbye Yellowbrick Road + William Shatner
Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus… …with items named after office supplies. You can order a “Basic Steel Stapler” (actually a Fortune Burger). Throw in a side of “Braided HDMI Cable” (Classic Fries). Want parmesan on those fries? Then order the “USB Wired…
You’re Invited… I’m hosting a free, online training on Thursday. How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can Get More Clients Quickly and Easily I dug an old pair of shoes out of the attic and shot a new video to tell you all about it. …
Most Powerful Marketing Advice Nobody Wants to Hear + Fred Miller on Zoom Backgrounds + How One Magic Phrase Can Power-Up Your Business Story + James Taylor: American Standard + Roman Emperor Julius Caesar
This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies. I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…
Steve Jobs introduced the iPhone during his keynote address at the Macworld conference in San Francisco, January 2007. Standing on stage, in his bluejeans and that black, mock turtleneck, Jobs whipped the crowd into a frenzy by confirming the Apple phone was here. And then it was time to reveal it. Three minutes into the…
John David Mann’s “How to Write Good” + How to Hold Back a River of Lava — Or Not + John Eyres on Goal Setting + The Reckless Electric