Recommended Resources
Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts
Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized
Hereās a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be. Researchers, posing as customers, visited the store multiple times and asked if they could skip…
Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination
If youāre free today at 3 p.m. CENTRAL, hereās an ideaā¦ Be my guest as I revealā¦ 9 secrets to write client-attracting, story-powered content (the Joe Sugarman way). Hereās what youāll learnā¦ Eight āmagicā words that transform readers from tuned-out do-nothings to turned-on buyers The single, most important thing your copy needs to keep prospectsā…
Joe+Joe — Polish Interviews Sugarman + You’re Invited… + The Implied Trade-Off with Loyalty Programs + Is Persuasion Legal? Ethical? Where Do You Draw the Line + The Medicine Man by Keb’ Mo’ + Tom Peters Says “Think Small!”
Happy Belated World Storytelling Day. The big day was Sunday. I canāt believe I missed it. š I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beerā¦ ā¦umā¦check thatā¦ Different holiday. World Storytelling Day? I donāt have any special alcohol-soaked traditions. In fact, I…
How to Make Your Business Grow Without Being a Braggy, Bigshot Bro + How Content Marketing Has Evolved + Is Persuasion Legal? + 9 Strategies To Make Content Creation Effective And Enjoyable + Prepare for the BEST
Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing. Seems kind of obvious, doesnāt it? Yet so many business people undersell their emails. They put a little form on their site with a headline āJoin our email listā (or…