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Ditch The Meet-and-pitch Routine on Social. Here’s Why…

By Tom Ruwitch

A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.”  The quickest, easiest sale ever, right!? Well, here’s the thing… That ā€œout of the blueā€ client was…

Monday Mash-Up ~ 2022.10.03

By Tom Ruwitch

Recommended ViewingWhat Makes Us Feel Good About Our Work Dan Ariely is a brilliant behavioral economist (more on him below) who explores what motivates us — at work, when we shop, in our relationships, and more. In this TED talk, Ariely describes two fascinating studies that reveal what drives us in the workplace. Recommended Viewing…

Monday Mash-Up ~ 2022.0926

By Tom Ruwitch

Recommended ViewingTim Ferriss and Neil Strauss re: Writing and Creativity Watch the first two minutes of thisĀ video. You’ll hear a brilliant insight about how to develop a productive writing habit. Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and…

Lessons Re: Stupid Social “Trends” And The Stupid People Who Report Them

By Tom Ruwitch

Ripped from the headlines: The Food and Drug Administration does not want you to cook chicken in NyQuil I repeat:  The FDA does NOT want you to cook chicken in the nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.  In a ā€œconsumer updateā€ on its website, the US government agency…

The Brilliant Way Scammers Find Their Best Marks

By Tom Ruwitch

A few years ago I got an email that claimed to be from my friend Mark. It said, ā€œHope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short…

Why Social Media Sucks for Selling — And What You can do About It

By Tom Ruwitch

A quick story about the awesome selling power of social media… …or lack thereof: Last month, I heard Kim Garst speak. She’s a Forbes top 10 Social Media Power Influencer with 23,364 followers on LinkedIn.  And she said this:  ā€œI’m known for social media,but only 3% of my salescome from social media.ā€ As Scooby Doo’s…

Last Week’s Gifts – With Corrected Links

By Tom Ruwitch

Hi, Last week, I sent you an email to celebrate National Online Learning Day.  I was on vacation last week, and I wrote/scheduled that email during the frantic hours before I left… …and I screwed up the links.Ā  So here are the same gifts, this time with the links corrected. If you have any trouble…

Monday Mash-Up ~ 2022.09.19

By Tom Ruwitch

Recommended ViewingHow to Stop Languishing and Start Finding Flow This is aĀ great TED talk! From the YouTube description: Have you found yourself staying up late, joylessly bingeing TV shows and doomscrolling through the news, or simply navigating your day uninspired and aimless? Chances are you’re languishing, says organizational psychologist Adam Grant — a psychic malaise…

Holiday Gifts For You

By Tom Ruwitch

Happy National Online Learning Day To celebrate the big day, I’m sharing three free resources… E-Book: 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy The most successful marketing and advertising campaigns tell powerful stories.Why? Because powerful stories captivate prospects and inspire them to buy. If there was a Storytelling Hall…

Productivity Secret From Martin Luther, Perry Marshall, and Me…

By Tom Ruwitch

Martin Luther was a busy guy. He wrote ā€œ95 Theses…ā€ that challenged the Catholic Church and kicked off the Protestant Reformation. He defended himself before Church bigwigs who condemned him as a heretic and burned his writings.  He went into hiding and spent 10 months translating the New Testament from Latin to German.  And he…