Recommended Resources
Recommended ReadingWhy āKnow Your Whyā Isnāt Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I loveĀ this articleĀ by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…
Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: āWant your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…
Quick question: Why did you open this email? Really, itās not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait). ā¦ ā¦ ā¦ Soā¦back to the question at handā¦ Whyād you open the email? It couldnāt have been the…
Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…
In the Mastermind Book Club this month, we’re discussing Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear. You’re invited to join us tomorrow for our monthly meeting (Thursday 5/26, 1 p.m. EDT, 10 a.m. PDT). You can join the ClubĀ hereĀ (it’s free).Ā Club members will discuss lessons learned…
Recommended ReadingSeth Godin on Quality vs. Quantity Here’s anotherĀ short blog postĀ from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…
Three days after the Girl Scout cookies arrived, I couldnāt find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…
Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”