Recommended Resources
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…
Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…
Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”
Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts
Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized
Here’s a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be. Researchers, posing as customers, visited the store multiple times and asked if they could skip…
Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination
If you’re free today at 3 p.m. CENTRAL, here’s an idea… Be my guest as I reveal… 9 secrets to write client-attracting, story-powered content (the Joe Sugarman way). Here’s what you’ll learn… Eight “magic” words that transform readers from tuned-out do-nothings to turned-on buyers The single, most important thing your copy needs to keep prospects’…