Recommended Resources
I finished reading a great book last night. Flip the Script – Getting People to Think Your Idea is Their Idea by Oren Klaff. My friend Ted Prodromou (a.k.a “America’s leading LinkedIn coach) chose it as this month’s selection for the Mastermind Book Club. I’m glad he did because it’s a great book. We’ll discuss it tomorrow (Dec.…
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Dan Sullivan and Joe Polish re: “What’s In It for Them” + How to Author Great Content – Even if You’re Not a Great Writer (with Matt Harms) + How to Change iPhone Settings to get Rid of HEIC + Ask for H.E.L.P + re: Dating and Content Marketing
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In less than 2 hours, I’m hosting a great event with three marketing masters called: Human v. Machine MarketingWhich Produces More & Better Clients? There’s still time to RSVP and attend the 11 a.m. ET (10 a.m. CT) event. And those who RSVP will get a recording if they can’t attend live. But you have…
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Briskine is a Huge Time-Saver + Social Marketing Secrets to Drive More Traffic & Sales + Why Facing Death Is The Key To Success + Debunking Email Marketing Myths + …from Air BnB’s Co-Founder
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I ran into a sad-sack on a marketing forum this morning who asked, “Is it possible to growa successful businesswithout social media?” My favorite response came from “NotSure2505” who dropped this bomb, “No, that is whythere were nosuccessful businessesprior to social media15 years ago.” That made me laugh, but it also reminded me: I’m surrounded…
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Content Makeover Offer Ends Tonight + Build Self-Awareness, Focus, and Emotional Balance + Quentin Tarantino’s Cinema Speculation + The New Yorker Profiles James Cameron + …from James Cameron
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How to Replace Your To-Do List with Something Way Better + How to Stand Out as an Authority in a Crowded Marketplace + New and Improved Version of Ann Handley’s Classic + Super Simple Highlighter for Chrome + …from Leo Burnett
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Send Gifts with Ease + How to Profit with Print and Not Look Stupid Doing It + Turia Pitt: Unmask Your Potential + Finding Creativity In Gratitude, Love, Openness & Wonder + …from Anton Chekhov
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Did you hear the one about the tour guide in Frankfurt, Germany who can’t speak or read German? This is no joke. In September, “Michael_S,” gave this guide a 1-star review after hiring him for a private tour around the city. From Michael’s review: “…this tour company has very poor standards for who qualifies as…
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On Thursday, Dean Isaacs and I will host a 5in25 training: Metrics that Matter – 5 Things to Measure in Your Marketing and Sales… …and (spoiler alert): Email open rate is not a metric that matters. A story to clarify: A few years back, I attended a conference where an “email marketing expert” spoke. He described a…
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