Recommended Resources
About 10 minutes into my interview with Ann Carden for her Raise Your Bar Summit, she asked me about common mistakes people make when weaving stories into their marketing. And I was off!Ā Holy-moly, there are so many. And I covered ’em like Mrs. Butterworth’s on a stack of pancakes. Ann will release that interview tomorrow —…
Read More
Article Ā Are You Making This LinkedIn Mistake?Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons. Events Ā Mastermind Book Club re: How to Write One Song(Thursday, August 24, 2:30 PM ET)Ā Speaking of Ted Prodromou, join…
Read More
I met last week with a financial planner who wants to run a live seminar. His plan: Attract new leads to the seminar, encourage attendees to schedule a free consultation, and convert those who sign-up into clients. I asked: “And what about those who attend but don’t sign up for the consultation?” “F%c#-’em,” he said.…
Read More
You’re Invited… Ā The Raise the Bar SummitI’m very choosy about the events I associate with. When Ann Carden invited me to speak at her event, I jumped at the chance — because Ann is a business coach I respect and she filled the speakers roster with so many other great people. You can register now…
Read More
Book Ā “Blind Fear” by Brandon Webb and John David MannJohn David Mann, who co-wrote the “Go-Giver” books with Bob Burg, has partnered with former Navy Seal Brandon Mann to write six books — including thrill thrillers. “Blind Fear” is the third thriller in the “Finn series.” My recommendation: Read the first two — Steal Fear…
Read More
Later today, I’m hosting a free training called “How to Generate a Flood of Client-Attracting Content Ideas.” (Still time toĀ registerĀ to attend and/or get the replay.) During the training I’ll share this story… This morning, I visitedĀ OnThisDay.comĀ to dig up historical events, birthdays, deaths, and more that happened… umm… on this day. I visit this site often.…
Read More
Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute. Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.) Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+…
Read More
Article Ā Closed/Open (by Seth Godin)Why isĀ betterĀ so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book Ā How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…
Read More
Next week, I’ll host a free one-hour workshop — How to Generate a Flood of Client-Attracting Content Ideas. If you ever feel stuck (or slow) coming up with ideas for emails, social posts, videos or any other content… …this is for you. I’ll share strategies and tactics I’ve developed and perfected over 20+ years of doing…
Read More
Article Coincidence or Cosmic Connection? (by Adam Kreitman)Marketing advocate Adam Kreitman has done it again with this great post about the importance of knowing your target audience on a deep level. I read a lot of posts and articles every week. This one was easily the best. Blog / Email List Leadership Freak by Dan…
Read More