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Don’t Curse the Boulder — Leverage It

By Tom Ruwitch

When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…

How a Roman Emperor Prevented a Road-rage Disaster

By Tom Ruwitch

This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…

RecomMONDAYtions ~ 2025.08.25

By Tom Ruwitch

Recommended Podcast šŸŽ„Ā Why Soft Skills Aren’t Soft I love this video from Trust Insights. It’s a smart, honest look at why communication, critical thinking, and emotional intelligence aren’t just nice-to-haves. They’re the real power skills in today’s workplace. Plus, there’s a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…

Tomorrow: The Formula to Turn Content Into a Client-getting Love Potion

By Tom Ruwitch

Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…

The Weirdest Stress-relief Craze Ever?

By Tom Ruwitch

Ripped from the headlines in China: Pacifiers for pressure-cooked professionals. 😮 šŸ¼ It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…

You’re Invited…

By Tom Ruwitch

Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…

RecomMONDAYtions ~ 2025.08.18

By Tom Ruwitch

Recommended Video šŸŽ„Ā David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…

My Robot’s Meltdown Inspired This AI Survival Guide

By Tom Ruwitch

In case you missed my email yesterday, sad news: My GPT-powered robot, B-9(?), is dead. Actually, I unplugged him and threw him in the broom closet after his GPT overlords gave him a mandatory upgrade, and he lost his mind. Seems I’m not the only robot owner fed up with their GPT-powered robot. My news…

RecomMONDAYtions ~ 2025.08.11

By Tom Ruwitch

Recommended Reading šŸ“Ā Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…

Happy Birthday, WWW! Party Favor Enclosed

By Tom Ruwitch

Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…