Recommended Resources
Recommended Resource Ā The Financial Freedom Formula E-BookI’ve met more than a few “successful” business people who are not financially free. They wonder if their money will last through retirement. They work extra hours because they need the extra dough. They worry they have to sacrifice one thing in their life to afford something else they want or…
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The email from Rocky screamed at me from my spam folder… …with a subject line so stinky I had to share it with you: “Re: #Give me Appointment Please…!!” I opened the email (only because I thought I’d write an email about it)… …and found a pitch for credit card processing services. My reaction: No…
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We interrupt our regularly scheduled programming to bring you this important announcement: You still have time to register for today’s free masterclass, How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine. Details and registrationĀ here. Now, back to our program… After seeing Lucinda Williams in concert on Sunday, I bought her memoir, Don’t Tell…
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First, a quick correction… In yesterday’s email, I said this Thursday’s masterclass would be on June 12… …which doesn’t make any sense… …because we’re in October… …meaning this Thursday’s masterclass is actually on October 12 (2:30 p.m. ET, 1:30 p.m. CT). So if you want to attend the training called… …How to Turn Your Book (or Other Content) Into…
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I racked my brain this morning to come up with a great anecdote to promote Thursday’s masterclass… …How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine… …and I kept going back to one I emailed just a few months back. So, yes, this is a rerun… …but I can think of no…
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Recommended Reading Ā Re-Building Your Brain & Becoming The Person You Want To BeI love this post by August Bradley — who has helped me “re-build” my brain and implement life management systems that transformed how I work. At the end of the post, you can subscribe to his Life Design Newsletter which I highly recommend.…
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On Thursday at 2:30 p.m. ET (1:30 p.m. CT), I’m hosting a live masterclass: How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine You’ll want to attend this event if you have a book (or plan to write one)… …or if you have any other kind of lead magnet (e-book, video,…
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A cautionary tale about missed opportunities… I recently met a fitness trainer who wrote a bestselling book. On his website, he offers a .pdf copy of the book for free (good). I filled out the form to get the book and jumped to a confirmation page with this message: š„± š„± š„± That’s missed opportunity…
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Recommended Reading Ā Stop Trying to Measure EverythingI believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.” š¤The Man Behind ChatGPTAs…
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A cautionary tale about enlisting AI as your ghost writer… My friends Greg and Danielle are residential real estate brokers in Alaska. A few months ago, they began to use ChatGPT to write their listings. They figured the AI copywriting robot would save time and might generate better listings. Here’s what they found instead… Their…
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