Recommended Resources
Today is National Online Learning Day… …but, of course, you already knew that… …because EVERYONE looks forward to National Online Learning Day. In honor of the big day and the entire weekend of online learning celebration, I offer you an opportunity to get my most popular online learning product for more than half off. The…
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How’s this for an attention-getting headline… READ THIS OR DIE The legendary copywriter Jim Rutz wrote that headline, followed by this copy: “Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere on the planet. The editor of Alternatives would like to free…
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Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years since that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…
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I got the big news yesterday… …in an email from “Carlos.” My podcast, The Story Power Marketing Show, is doing very well in Apple Podcast rankings. “Position 4 in the category Marketing…” … … … … … … in Tanzania . Eat your hearts out, competing podcasters. I’ve hit the big-time in southest Africa.  I’ve scaled podcasting’s Kilimanjaro. …
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I’m under the weather today 🤒. So I spent the morning in bed, reading a book I can’t put down. It’s called Read This or Die by Ray Edwards, and it’s this month’s selection for the Mastermind Book Club. I’m feeling better than earlier so I dragged myself out of bed and planned to write an afternoon edition…
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In a moment, I’m going to tell you how to get a free copy of my upcoming book. But first… …another sneak peek, this from Chapter 7… I asked ChatGPT recently, “How often should I sell in my emails?” The robot hemmed and hawed a bit before saying, “A common approach is to follow the…
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Podcast (Recommended Listening)  Cal Fussman and Sally Jenkins re: Best Takeaways from SportsThe latest episode of Cal Fussman’s Big Questions podcast. He interviews Sally Jenkins, an award-winning sports writer, whose new book, The Right Call, explores the qualities that help top athletes and coaches achieve greatness. Citing greats such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins…
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My friend Virginia Muzquiz is a referral marketing master. But when it comes to creating marketing emails, she couldn’t get her mojo working. So she signed up for my Content Marketing Masters program and… …well… …let’s hear Virginia describe it… “Today was the first day I wrote an email for my list and experienced pleasure while I…
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When Dixie Gillaspie was growing up in Kansas, her father used to say, “Dixie, get your head out of the clouds.” Dixie refused. “I don’t want to get my head out of the clouds,” Dixie recently told me, “Because my ‘head in the clouds time’ to anybody else might look like idle daydreaming. For me,…
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Article Indiana Jones and a Super Simple SEO Hack“The Holy Grail of SEO isn’t a secret algorithm or magic keyword potion. It’s about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert ) knows what’s he’s talking about when it comes to marketing — especially the search engine part.…
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