Recommended Resources
Recommended Video 🎥 David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…
In case you missed my email yesterday, sad news: My GPT-powered robot, B-9(?), is dead. Actually, I unplugged him and threw him in the broom closet after his GPT overlords gave him a mandatory upgrade, and he lost his mind. Seems I’m not the only robot owner fed up with their GPT-powered robot. My news…
Recommended Reading 📝 Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…
Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…
Recommended Reading 📝 Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called: 7 Ways to Make Your Marketing More Persuasive And you can grab a copy here (instant access; no form to fill out). With the strategies and tactics in this 15-page guide, you’ll have the POWER to create magnetic messages that attract…
Soon after he signed on to work with me, one of my clients said he appreciated my approach because I “keep it simple.” That was music to my ears. In the Story Power Profit Pack (Pointer #11), I sing “simple’s” praises: So many so-called “experts” make storytelling WAY TOO COMPLEX. They compare storytelling for business…
As I prepared for today’s executive roundtable where I’ll reveal How to Build a List of Email Subscribers Who Tune In, Turn On, and Buy… …I asked myself: “Tom, why all the fuss about list-building? Why not just use social media or advertise to grow your business?” I replied to myself: “Well, Tom, a well-built, properly…
Recommended Reading 📝 “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box. Read yesterday’s issue — with the 24 questions — and then subscribe. Recommended Video 🤖 How to…
We interrupt our program to bring you this important announcement… You still have time to register for tonight’s training (Thursday 7/24): “Turn Content Into Clients: The Proven ‘PLAN’ to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.” 7 p.m. ET, 4 p.m. PT. Details and registration here. If…