Recommended Resources
Recommended Reading šĀ To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to āmake it rightā, we forget…
Recommended Reading šĀ Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should readĀ thisĀ and take Bird’s advice. Recommended Listening š”Ā Cal Fussman: April 20, 1999, September 10, 2025, And The Future…
Yesterday, I attended an event hosted by the great and powerful Dave Dee, and I heard something that blew my mind: For professional service providers coaches, or consultants, only 18% of the prospects who turn into clients will buy within the first 90 days of meeting you. Most future buyers take up to 18 months before they…
I keep a swipe file of notable emails I receive — good and bad. Ones that demonstrate the right way to do things. Others that get things wrong. Here’s one from the wrong-way file — a cold pitch I received a few years ago: (Our magazine) has been an apex platform reaching out to 45,000…
Recommended Reading šĀ The Zero-Click Future: Winning In A World Where Google Doesnāt Send Traffic This one’s a must-read for anyone who has invested in SEO — or plans to do so. Googleās changing the rules — and marketers need to catch up. This article breaks down the rise of “zero-click searches” and what it means…
Good morning from the middle of somewhere in southern Wyoming, not far from a town you’ve never heard of, near a river filled with trout. I’m here to do some fishing with my pals. This place we stay is off the grid — no cell signal, no wi-fi, no internet — except in a 300…
Recommended Reading šĀ The Hustle Loop I used to believe that hustle (+ more hustle) was the recipe for business success. I eventually learned better. In this short post, Seth Godin shares a viewpoint I wish I learned sooner. He warns that hustle pushes people to cut corners, create discomfort, and race to the bottom. The…
James told me he’s about to scrap his podcast. “No one is listening,” he said. “I’m not getting any calls or clients from this.” I replied with a story about “The Groom of the Stool.” In olden days, kings had fancy toilets called “stools” where they took care of business. Picture a throne-like chair, with…
It’s Paul Harvey’s birthday (September 4). Never heard of him? Never heard him? Well, now’s your chance. Paul Harvey (1918ā2009) was a legendary radio broadcaster who, at his peak, reached 24 million listeners per week. Here’s a classic Harvey clip about… …well… …you’ll just have to listen to the end to find out… Harvey delivered thousands of…
Recommended Podcast Episode š„Ā Magnetic Marketing: Jay Abraham and Dan Kennedy This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing. They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clientsā most trusted…