Monday Mash-Up

Recommended Podcast Episode  Diana Nyad on Cal Fussman’s Big Questions In 1978, when she was 28, Diana Nyad attempted to become the first person to swim the 111-mile stretch between Cuba and Key West Florida without a shark cage. She failed. She tried again and again and again and failed each time. Then, on her…

Recommended Book  They Ask You Answer This month’s selection for the Mastermind Book Club: “They Ask, You Answer” by Marcus Sheridan. From the author’s website: “They Ask, You Answer” is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. “And it begins with an obsession of understanding…

Event  How to Use AI Wisely  to Save Time  & Produce Great Content — Without Sacrificing Your Sparkling Personality  and Humanity  When: Thursday, November 2, 2:30 p.m. ET, 11:30 a.m. PT Where: Zoom (you’ll get the link when you register) What: A free masterclass. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.…

Recommended Book  All the Light We Cannot SeeI usually recommend nonfiction/business books, but I’m making an exception today to share one of my all-time favorite novels. This is the story of a blind French girl and a German boy lives intertwine during World War II. I  this book. And I learned yesterday: it has been made…

Recommended Resource  The Financial Freedom Formula E-BookI’ve met more than a few “successful” business people who are not financially free. They wonder if their money will last through retirement. They work extra hours because they need the extra dough. They worry they have to sacrifice one thing in their life to afford something else they want or…

Recommended Reading  Re-Building Your Brain & Becoming The Person You Want To BeI love this post by August Bradley — who has helped me “re-build” my brain and implement life management systems that transformed how I work. At the end of the post, you can subscribe to his Life Design Newsletter which I highly recommend.…

Recommended Reading  Stop Trying to Measure EverythingI believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.” 🤖The Man Behind ChatGPTAs…

Must Read…  A Copywriting Master Says, “Show, Don’t Tell”My friend Jack Turk is a world class copywriter and instructor who dishes out some priceless wisdom in this short LinkedIn post. Must reading for anyone who wants to create great content. Recommended Viewing  Your Elusive Creative Genius (Elizabeth Gilbert)This is a great TED talk. Elizabeth Gilbert…

Events  5 Ways to Build Your Email List — Without Paid AdsEvery month, Dean Isaacs and I host a 5in25 Training — five tips in 25 minutes, plus Q&A. This month’s event: When: Thursday, September 21, 3. p.m. ET Where: Live on Zoom What: Dean and I will share 5 tips to reveal: ✓ Simple…

Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years since that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…