Monday Mash-Up
Recommended ReadingWhy āKnow Your Whyā Isnāt Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I loveĀ this articleĀ by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…
Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…
Recommended ReadingSeth Godin on Quality vs. Quantity Here’s anotherĀ short blog postĀ from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…
Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…
Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”
A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts
Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized
Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination
Joe+Joe — Polish Interviews Sugarman + You’re Invited… + The Implied Trade-Off with Loyalty Programs + Is Persuasion Legal? Ethical? Where Do You Draw the Line + The Medicine Man by Keb’ Mo’ + Tom Peters Says “Think Small!”