Monday Mash-Up
Recommended Video 🎥 David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…
Recommended Reading 📝 Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…
Recommended Reading 📝 Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Recommended Reading 📝 “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box. Read yesterday’s issue — with the 24 questions — and then subscribe. Recommended Video 🤖 How to…
Recommended Reading 📝 “Notes to Myself” by Seth Godin 65 of ’em. Short, but powerful. So many are rules I live by. Others have me thinking. A few of my favorites: 5. Reliability is a superpower 12. Ship the work 21. Easy to measure doesn’t make it important 55. Generous doesn’t mean free Sixty one more: here.…
Recommended Reading 🤖 1 delightfully human sentence to help you become a killer writer If you want to be a more effective writer who stands out as a human (not a robotic imitation of a human), read this. Ann Handley is a great writer and teacher who understands AI’s power but also understands the need to for human…
Recommended Reading 🤖 ‘I’m being paid to fix issues caused by AI’ If you’re planning to use AI to create content for you, this is a must-read. The big takeaway: You still need human editors to clean up the messes AI can create. My take: That’s not an argument against using AI; that’s an argument for using AI…
Recommended Subscription 📨 Learn from a Legend: Drayton Bird When an email lands from Drayton Bird, I read it. Right away. They’re always good. Drayton Bird is a legendary direct response copywriter and marketer who worked alongside David Ogilvy and helped shape modern advertising. Today, he assumes the role of the codgy protector of sacred marketing…
Recommended Video 🎥 Why Most Business Owners Get Their Book All Wrong Michael DeLon knows how writing a book can boost a business. In this SHORT video, he says most business leaders don’t write books to sell books. There’s another reason to write a book. Watch this to learn how to profit from your book. Recommended Reading 🔗 “Here…
Recommended Events 🧠 Sneak Peek: “Your AI Noggin” Join me on Saturday, June 21 (12 p.m. ET, 9 a.m. PT) when I unveil “Your AI Noggin” — a suite of AI-powered agents to help you turn content into clients without sounding like just another robot. I use my AI Noggin to save thousands of hours on market…